orm_november-2023 - 12

Leadership
Share case studies and real-life scenarios.
Utilize case studies and reallife
scenarios to illustrate the potential
consequences of improper social media
usage. Such can highlight the impact on
patient trust, professional reputation,
and legal ramifications. By demonstrating
the tangible effects of social media
misuse, we can emphasize the importance
of using these platforms responsibly
and ethically.
Engage external social media experts.
Consider inviting external social
media experts to provide specialized
training sessions. These experts can
offer insights into industry best practices,
emerging trends, and strategies
for leveraging social media effectively.
Their expertise can enhance staff
knowledge and provide a fresh perspective
on social media's potential benefits
and risks.
Beyond HIPAA laws
While adherence to HIPAA laws is paramount,
educating staff about social
media involves a broader scope of responsibility.
We need to understand
and emphasize that patient privacy is
just one aspect of responsible online
behavior. The professional image of our
healthcare institutions and the trust of
our patients are equally at stake.
Reputation management. Educate
staff about the potential impact of their
social media presence on the reputation
of their organization. Encourage
them to engage in positive, professional,
and respectful online interactions,
promoting a positive image of
their institution. Emphasize that the organization
has media departments and
surely has designated spokespeople,
and they should not speak for the organization
(on social media, to the press,
etc) unless directed.
Professional boundaries. Emphasize
the importance of maintaining professional
boundaries, even on personal
social media accounts. Encourage staff
to avoid discussing patient cases, sharing
sensitive information, or engaging
in unprofessional conversations that
could compromise their credibility and
integrity.
Team dynamics. Highlight the potential
consequences of irresponsible social
media use on team dynamics and
morale. Encourage staff to exercise discretion,
respect, and professionalism
when engaging with colleagues online.
As nurse leaders, we play a pivotal
role in ensuring that our staff understand
the proper use of social media.
By recognizing the importance of social
media policies within our organizations,
addressing the gap between personal
and professional social media use, and
implementing key educational strategies,
we can empower our staff to navigate the
digital landscape confidently and create
an environment where responsible online
conduct is the norm. This will promote
collaboration, professional growth, positive
patient experiences, and a community
of responsible social media users
within our facilities.
Remember, our digital footprint can
leave a lasting impact. Together, we
can navigate the ever-changing nature
of social media and create a culture of
responsibility, respect, and professionalism.
ORM
-Melanie Perry, BSN, RN,
CNOR, CSSM, is a co-host
at First Case, a podcast
that covers various perioperative
topics, and creator
of the blog The Circulating Life. Perry has
been working in the OR since 2011.
References
Social media definition. Merriam-Webster.
October 2023.
US social media statistics 2023: Most
popular platform in US. The Global
Statistics. October 2023.
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https://www.merriam-webster.com/dictionary/social%20media https://www.theglobalstatistics.com/united-states-social-media-statistics/ http://www.ormanager.com
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