Nutrition & Foodservice Edge Magazine - July/August 2022 - 9
opportunity to share information about your department's
creative efforts in the space.
Think About Generation-Specific Messaging
As a foodservice director, you're probably used to thinking
about how to appeal to different age groups. Fan favorites at
an elementary school may not always elicit the same passion
in a corporate kitchen or long-term care facility. Each
audience requires careful consideration.
The same principle applies when thinking about your PR
strategy. Each generation may consume information in
different ways, and may resonate with different messaging
angles.
For example, a good proportion of Baby Boomers (born in
1946-1964) may still read print newspapers regularly, while
those in the Gen Z group (born in 1995-2012) are far more
likely to discover information on social platforms like TikTok
and Instagram.
Similarly, older generations may be more responsive to
messaging surrounding taste, nutrition, and classic dishes,
while younger generations may be more interested in
sustainability, menu innovation, and trends (like plantbased
alternatives and functional foods).
Consider your audience's preferences when developing a
PR strategy. Keep in mind you will likely target multiple
audiences-for example, a K-12 foodservice system may be
trying to reach both families and community stakeholders,
while a long-term care facility may be aiming to target
caregivers and future residents with their PR messaging.
THE BOTTOM LINE
As you can see, there are many ways foodservice
organizations can use PR. By utilizing media quotes, events,
and social media, you can increase the visibility of your
organization and build stronger relationships with the
community. All of this will help you achieve your ultimate
goal-providing the best nutritious and delicious foodservice
experiences for your customers. E
REFERENCES
Scan QR code to view the list of
resources for this article.
CHRISSY CARROLL, MPH, RD | chrissy@snackinginsneakers.com
Chrissy Carroll is a registered dietitian, freelance writer, and brand
consultant based in central Massachusetts.
NUTRITION & F OOD SER VICE EDGE | JULY-AUGUST 2022 9
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Nutrition & Foodservice Edge Magazine - July/August 2022
Table of Contents for the Digital Edition of Nutrition & Foodservice Edge Magazine - July/August 2022
Top 10 Non-Commercial Dining Spaces
Creative PR Strategies for Foodservice Operations
Highlighting Collaboration Between CDM, CFPPs and Contract Companies
My Recipe for Success
Promoting New FDA Guidance to Reduce Sodium Intake
Sourcing he Right Ingredients for Gluten-Free Menus
Interviewing: Again or Still?
How to Recruit and Retain Employees
Network, Educate and Elevate to Achieve Career Success
Legislative Update
Foundation Focus
Thank You Corporate Partners
What CDM, CFPP Means to Me
CDM, CFPP Spotlights
Nutrition & Foodservice Edge Magazine - July/August 2022 - Cover1
Nutrition & Foodservice Edge Magazine - July/August 2022 - Cover2
Nutrition & Foodservice Edge Magazine - July/August 2022 - 1
Nutrition & Foodservice Edge Magazine - July/August 2022 - 2
Nutrition & Foodservice Edge Magazine - July/August 2022 - 3
Nutrition & Foodservice Edge Magazine - July/August 2022 - 4
Nutrition & Foodservice Edge Magazine - July/August 2022 - Top 10 Non-Commercial Dining Spaces
Nutrition & Foodservice Edge Magazine - July/August 2022 - Creative PR Strategies for Foodservice Operations
Nutrition & Foodservice Edge Magazine - July/August 2022 - 7
Nutrition & Foodservice Edge Magazine - July/August 2022 - 8
Nutrition & Foodservice Edge Magazine - July/August 2022 - 9
Nutrition & Foodservice Edge Magazine - July/August 2022 - 10
Nutrition & Foodservice Edge Magazine - July/August 2022 - 11
Nutrition & Foodservice Edge Magazine - July/August 2022 - Highlighting Collaboration Between CDM, CFPPs and Contract Companies
Nutrition & Foodservice Edge Magazine - July/August 2022 - 13
Nutrition & Foodservice Edge Magazine - July/August 2022 - 14
Nutrition & Foodservice Edge Magazine - July/August 2022 - 15
Nutrition & Foodservice Edge Magazine - July/August 2022 - 16
Nutrition & Foodservice Edge Magazine - July/August 2022 - My Recipe for Success
Nutrition & Foodservice Edge Magazine - July/August 2022 - Promoting New FDA Guidance to Reduce Sodium Intake
Nutrition & Foodservice Edge Magazine - July/August 2022 - 19
Nutrition & Foodservice Edge Magazine - July/August 2022 - 20
Nutrition & Foodservice Edge Magazine - July/August 2022 - 21
Nutrition & Foodservice Edge Magazine - July/August 2022 - 22
Nutrition & Foodservice Edge Magazine - July/August 2022 - 23
Nutrition & Foodservice Edge Magazine - July/August 2022 - Sourcing he Right Ingredients for Gluten-Free Menus
Nutrition & Foodservice Edge Magazine - July/August 2022 - 25
Nutrition & Foodservice Edge Magazine - July/August 2022 - 26
Nutrition & Foodservice Edge Magazine - July/August 2022 - 27
Nutrition & Foodservice Edge Magazine - July/August 2022 - Interviewing: Again or Still?
Nutrition & Foodservice Edge Magazine - July/August 2022 - 29
Nutrition & Foodservice Edge Magazine - July/August 2022 - 30
Nutrition & Foodservice Edge Magazine - July/August 2022 - 31
Nutrition & Foodservice Edge Magazine - July/August 2022 - 32
Nutrition & Foodservice Edge Magazine - July/August 2022 - How to Recruit and Retain Employees
Nutrition & Foodservice Edge Magazine - July/August 2022 - 34
Nutrition & Foodservice Edge Magazine - July/August 2022 - 35
Nutrition & Foodservice Edge Magazine - July/August 2022 - Network, Educate and Elevate to Achieve Career Success
Nutrition & Foodservice Edge Magazine - July/August 2022 - 37
Nutrition & Foodservice Edge Magazine - July/August 2022 - Legislative Update
Nutrition & Foodservice Edge Magazine - July/August 2022 - 39
Nutrition & Foodservice Edge Magazine - July/August 2022 - Foundation Focus
Nutrition & Foodservice Edge Magazine - July/August 2022 - 41
Nutrition & Foodservice Edge Magazine - July/August 2022 - 42
Nutrition & Foodservice Edge Magazine - July/August 2022 - Thank You Corporate Partners
Nutrition & Foodservice Edge Magazine - July/August 2022 - What CDM, CFPP Means to Me
Nutrition & Foodservice Edge Magazine - July/August 2022 - 45
Nutrition & Foodservice Edge Magazine - July/August 2022 - 46
Nutrition & Foodservice Edge Magazine - July/August 2022 - CDM, CFPP Spotlights
Nutrition & Foodservice Edge Magazine - July/August 2022 - 48
Nutrition & Foodservice Edge Magazine - July/August 2022 - Cover3
Nutrition & Foodservice Edge Magazine - July/August 2022 - Cover4
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