Nutrition & Foodservice Edge Magazine - July/August 2023 - 33

GENERATE EXCITEMENT
Flex spaces provide the opportunity
to generate excitement with guests.
Once you've determined the concept
in the flex space, it is time to enhance
the marketing tactics by creating
excitement.
* Showcase pop-ups on certain days of
the week to grow anticipation.
> HHS has done this with a weekly
rotation of FlavorPort, a foodtruck-inspired
pop-up. The team
wears unique uniforms when
FlavorPort runs - it's something
noticeably different, and
customers love it! On the days it
runs, HHS sees a 15 percent to 18
percent increase in revenue.
* Offer free samples, as these are a
great way to excite customers about
your dishes. It's also an excellent
opportunity to showcase the quality
and taste of your food.
* Host contests and giveaways that
provide a central theme around your
flex space.
* Celebrate holidays by incorporating
themed menus into flex spaces.
* Arrange in-cafe events, such as
having chefs provide demos or
registered dietitians explaining
the benefits of menu items and
ingredients.
* Coach chefs and foodservice staff
on scripting techniques to draw
attention to new food items and
point customers in the direction of
the flex space offerings.
SUMMING IT UP
Innovation, marketing, and excitement
are critical components in ensuring
the success of flex spaces. With
BRIAN JACKOWSKI |
bjackowski@hhs1.com
Brian Jackowski, National Director of Retail & Branding at HHS, develops new retail concepts and implements
streamlined retail processes across the United States. Jackowski has 15+ years of industry experience.
Prior to HHS, he served as senior project manager, collaborating with regional retail and culinary directors,
supporting and managing new partnerships, and developing solutions with a POS and IT focus in response to
COVID-19.
increasing competition and changing
customer preferences, foodservice
operators can't be complacent.
Through innovative menus and
concepts, they can set themselves
apart and stay ahead of the curve. By
keeping these factors at the forefront
of strategies, operators can create
a loyal customer base, attract new
clientele, and drive profits. E
NUTRITION & F OOD SER VICE EDGE | JULY-AUGUST 2023 33

Nutrition & Foodservice Edge Magazine - July/August 2023

Table of Contents for the Digital Edition of Nutrition & Foodservice Edge Magazine - July/August 2023

Top 10 Tips for a Student to Become a Successful CDM, CFPP
Powerful Plates: Harness Nutrition to Help People With Arthritis
Elevate Your Snack and Supplement Menu
Emergency Preparedness in Foodservice Operations
My Recipe for Success
Foodservice Management: Practicing Servant Leadership in Our Industry
What CDM, CFPP Means to Me
How to Elevate Flex Spaces: Drive Sales With Little Upfront Investment
ANFP Applauds 2023 Award Recipients
Thank You Corporate Partners
Foundation Focus
CDM, CFPP Spotlights
Nutrition & Foodservice Edge Magazine - July/August 2023 - Cover1
Nutrition & Foodservice Edge Magazine - July/August 2023 - Cover2
Nutrition & Foodservice Edge Magazine - July/August 2023 - 1
Nutrition & Foodservice Edge Magazine - July/August 2023 - 2
Nutrition & Foodservice Edge Magazine - July/August 2023 - 3
Nutrition & Foodservice Edge Magazine - July/August 2023 - 4
Nutrition & Foodservice Edge Magazine - July/August 2023 - Top 10 Tips for a Student to Become a Successful CDM, CFPP
Nutrition & Foodservice Edge Magazine - July/August 2023 - Powerful Plates: Harness Nutrition to Help People With Arthritis
Nutrition & Foodservice Edge Magazine - July/August 2023 - 7
Nutrition & Foodservice Edge Magazine - July/August 2023 - 8
Nutrition & Foodservice Edge Magazine - July/August 2023 - 9
Nutrition & Foodservice Edge Magazine - July/August 2023 - 10
Nutrition & Foodservice Edge Magazine - July/August 2023 - 11
Nutrition & Foodservice Edge Magazine - July/August 2023 - Elevate Your Snack and Supplement Menu
Nutrition & Foodservice Edge Magazine - July/August 2023 - 13
Nutrition & Foodservice Edge Magazine - July/August 2023 - 14
Nutrition & Foodservice Edge Magazine - July/August 2023 - 15
Nutrition & Foodservice Edge Magazine - July/August 2023 - 16
Nutrition & Foodservice Edge Magazine - July/August 2023 - 17
Nutrition & Foodservice Edge Magazine - July/August 2023 - 18
Nutrition & Foodservice Edge Magazine - July/August 2023 - 19
Nutrition & Foodservice Edge Magazine - July/August 2023 - Emergency Preparedness in Foodservice Operations
Nutrition & Foodservice Edge Magazine - July/August 2023 - 21
Nutrition & Foodservice Edge Magazine - July/August 2023 - 22
Nutrition & Foodservice Edge Magazine - July/August 2023 - 23
Nutrition & Foodservice Edge Magazine - July/August 2023 - 24
Nutrition & Foodservice Edge Magazine - July/August 2023 - My Recipe for Success
Nutrition & Foodservice Edge Magazine - July/August 2023 - Foodservice Management: Practicing Servant Leadership in Our Industry
Nutrition & Foodservice Edge Magazine - July/August 2023 - 27
Nutrition & Foodservice Edge Magazine - July/August 2023 - 28
Nutrition & Foodservice Edge Magazine - July/August 2023 - What CDM, CFPP Means to Me
Nutrition & Foodservice Edge Magazine - July/August 2023 - How to Elevate Flex Spaces: Drive Sales With Little Upfront Investment
Nutrition & Foodservice Edge Magazine - July/August 2023 - 31
Nutrition & Foodservice Edge Magazine - July/August 2023 - 32
Nutrition & Foodservice Edge Magazine - July/August 2023 - 33
Nutrition & Foodservice Edge Magazine - July/August 2023 - ANFP Applauds 2023 Award Recipients
Nutrition & Foodservice Edge Magazine - July/August 2023 - 35
Nutrition & Foodservice Edge Magazine - July/August 2023 - 36
Nutrition & Foodservice Edge Magazine - July/August 2023 - 37
Nutrition & Foodservice Edge Magazine - July/August 2023 - 38
Nutrition & Foodservice Edge Magazine - July/August 2023 - 39
Nutrition & Foodservice Edge Magazine - July/August 2023 - 40
Nutrition & Foodservice Edge Magazine - July/August 2023 - Thank You Corporate Partners
Nutrition & Foodservice Edge Magazine - July/August 2023 - Foundation Focus
Nutrition & Foodservice Edge Magazine - July/August 2023 - 43
Nutrition & Foodservice Edge Magazine - July/August 2023 - 44
Nutrition & Foodservice Edge Magazine - July/August 2023 - 45
Nutrition & Foodservice Edge Magazine - July/August 2023 - 46
Nutrition & Foodservice Edge Magazine - July/August 2023 - CDM, CFPP Spotlights
Nutrition & Foodservice Edge Magazine - July/August 2023 - 48
Nutrition & Foodservice Edge Magazine - July/August 2023 - Cover3
Nutrition & Foodservice Edge Magazine - July/August 2023 - Cover4
https://www.nxtbook.com/anfp/EdgeMagazine/january-february-2025
https://www.nxtbook.com/anfp/EdgeMagazine/november-december-2024
https://www.nxtbook.com/anfp/EdgeMagazine/september-october-2024
https://www.nxtbook.com/anfp/EdgeMagazine/july-august-2024
https://www.nxtbook.com/anfp/EdgeMagazine/may-june-2024
https://www.nxtbook.com/anfp/EdgeMagazine/march-april-2024
https://www.nxtbook.com/anfp/EdgeMagazine/january-february-2024
https://www.nxtbook.com/anfp/EdgeMagazine/november-december-2023
https://www.nxtbook.com/anfp/EdgeMagazine/september-october-2023
https://www.nxtbook.com/anfp/EdgeMagazine/july-august-2023
https://www.nxtbook.com/anfp/EdgeMagazine/may-june-2023
https://www.nxtbook.com/anfp/EdgeMagazine/march-april-2023
https://www.nxtbook.com/anfp/EdgeMagazine/nutrition-foodservice-edge-magazine-november-december-2022
https://www.nxtbook.com/anfp/EdgeMagazine/september-october-2022
https://www.nxtbook.com/anfp/EdgeMagazine/May-June-2022
https://www.nxtbook.com/anfp/EdgeMagazine/March-April-2022
https://www.nxtbook.com/anfp/EdgeMagazine/nutrition-foodservice-edge-magazine-january-february-2022
https://www.nxtbook.com/anfp/EdgeMagazine/nutrition-foodservice-edge-magazine-november-december-2021
https://www.nxtbook.com/anfp/EdgeMagazine/September-October-2021
https://www.nxtbook.com/anfp/EdgeMagazine/july-august-2021
https://www.nxtbook.com/anfp/EdgeMagazine/may-june-2021
https://www.nxtbook.com/anfp/EdgeMagazine/MarchApril2021
https://www.nxtbook.com/anfp/EdgeMagazine/nutrition-foodservice-edge-magazine-jan-feb-2021
https://www.nxtbookmedia.com