Fabric Architecture Specifier's Guide 2024 - 18

CASE STUDIES
Keeping the coffee hot while keeping
the customers cool
PROJECT DATA
CLIENT
Dutch Bros Coffee
DESIGN AND INSTALLATION
SHADE Industries
ENGINEERING
RNK Structural Engineering
FABRIC
Commercial 95®
Pacific USA
340, by Gale
L
ike many cities, Tempe, Ariz., is coping with a number of urban challenges. A local newspaper
regularly reports on a long list of critical issues, such as the need for more outdoor dining
spaces, how to enhance the pedestrian experience (by mandating " 8-foot free and clear space
on sidewalks " ) and (especially in Arizona) the need to mitigate heat gain.
This last point greatly factors into the success of a much-in-demand drive-thru coffee shop
within Tempe's City Center District. The Dutch Bros Coffee is one of a dozen such shops for the
popular chain franchise in the region. Not only does this shade canopy help reduce ambient heat
gain, it also helps to get cars off the local streets by funneling cars through an on-site order lane.
" This store is a high-volume store due to its location, " says Josh Henderson, of SHADE
Industries, the designer and fabricator of this elegant shade sails project. " It expedites the process
as coffee orders are taken by baristas. " According to Dutch Bros Coffee, this is one of its busiest
shops in the metro area, so keeping the drive-thru lane under shade helps keeps customers happy.
Comprised of three overlapping four-point shade sails, the canopy is supported on eight square
columns that line the driveway leading to the order window. The color of both the fabric sails and
columns matches the Dutch Bros signature blue. Matching colors was a challenge, says SHADE
Industries: " Finding the accurate color included the corporate-approved proprietary blend of
paint, on special order. Landscaping of the site also involved removing two mature trees and
replacing them with younger trees that met city requirements. "
18
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