Specialty Fabrics Review December 2024 - 46

[ MARKETS ] PRODUCT TRENDS
trade show displays
 Mock booth walls created
for a photo shoot for the
launch of Moss' EZ Lightbox.
These were created using the
EZ Fabric Wall™ II modular
tension fabric wall system.
Image: Moss Inc.
Bright, light
and more
eco-conscious
Fabric and technology create
trade show displays that
draw in customers.
by Linda McDonald
T
RADE SHOWS ARE ALL ABOUT CONNECTING WITH
customers new and old, and an engaging display using
lightweight, vertical assets in eye-catching colors can make
that happen. Bright and colorful booths with distinctive features
attract foot traffic, and lighting and projection create an experience.
Pop-up displays that maximize available space are on trend, and
their light weight makes setup and disassembly, transportation,
and storage easier. Customers appreciate it even more when the
textiles are recyclable or made of recycled materials.
Advancements
Moss Inc. founder Bill Moss designed and patented the pop-up
technology for a camping tent in the 1950s, and by the early 1980s,
that technology had advanced to allow curvilinear designs and
lightweight fabric and frames to display products on trade show
floors. From pop-up tents to pop-up exhibits, Moss, headquartered
in Franklin Park, Ill., entered the trade show business and helped in
the easier creation of booths. No more Formica® and plywood.
Advancements in printing technology have helped Moss expand its
capabilities. Previously, if the company had a customer who required
a lot of red fabric for a booth, for example, Moss would source that
fabric. " Now, printing technology performs so fast that we can print
red fabric on demand, " says Elissa Decker, vice president of global
procurement and textile development at Moss. That helps eliminate
leftover fabric and textile waste and improves inventory management.
46 SPECIALTY FABRICS REVIEW / December 2024

Specialty Fabrics Review December 2024

Table of Contents for the Digital Edition of Specialty Fabrics Review December 2024

Specialty Fabrics Review December 2024 - Cover1
Specialty Fabrics Review December 2024 - Cover2
Specialty Fabrics Review December 2024 - 1
Specialty Fabrics Review December 2024 - 2
Specialty Fabrics Review December 2024 - 3
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Specialty Fabrics Review December 2024 - Cover3
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