contents SPECIALTY FABRICS REVIEW MARCH 2024 / Volume 109 Number 3 [ FEATURES ] 24 AI for your business ATA members speak about how they are using generative AI programs, such as ChatGPT, in their business as well as the programs' limitations and possibilities. by Maia Homstad [ PERSPECTIVE ] People-centric American Tent's Tony Ehrbar focuses on people-customers and employees-to grow a joyful business. by Holly Eamon PAGE 20 32 Readiness with disaster response textiles Fabric structures and tents play an essential role in responding to disasters, serving in military operations and aiding recovery efforts. by Pamela Mills-Senn SpecialtyFabricsReview.com 3http://www.SpecialtyFabricsReview.com