Efficient Plant March 2018 - 14

feature | plant profile

Motor
Repair

Anywhere,
Anytime
A family-owned motor-repair and -service
company uses a never-say-no attitude to
tackle challenging projects of any size.

Michelle Segrest, Contributing Editor

INSTINCT AND GUTS drove Higinio "Tico" Rodriguez
to leave Cuba when Fidel Castro came to power in 1959. "He
wasn't sure why at the time, but he just knew he had to get out
of there," said his son, Victor Rodriguez. "He knew that something just wasn't quite right."
With five dollars in his pocket and an 8th-grade education,
Tico Rodriguez left his homeland and never looked back. Two
decades later, in 1978, it was the same instinct and guts that
drove him to start his own motor-repair shop in Pensacola, FL.
Victor Rodriguez said his father built Gulf Coast Electric Motor Service Inc. (GCEMS) with a simple philosophy-"Say yes
now, and figure out how to do it later," he explained. This mentality allowed the small company to take on large, challenging
jobs that separated it from the rest of the pack. Even now, two
years after Tico's death in 2016 at age 79, his wife, Susana, and
their three sons (Higinio, 54; Moises, 49; and Victor, 44) run the
company with the "never-say-no" attitude at its core.

14

| EFFICIENTPLANTMAG.COM

MARCH 2018



http://www.EFFICIENTPLANTMAG.COM

Table of Contents for the Digital Edition of Efficient Plant March 2018

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