Commercial Architecture June 2019 - 41
▲
PROJECT
| windows
Skylights Make Cars Shine
Using daylight to showcase automobile's color enhances appeal for buyers.
R
esearch shows that adding daylight to
a retail space makes the environment
more conducive to purchasing deci-
sions. With one small change to the lighting
design in its automobile showroom, a Subaru
dealer may sell more cars. The correct color on
a car can resonate with consumers, explained
Kenneth Lin, director of product management
for Subaru of America, Camden, NJ. "Color can be just as big a draw as the functional
aspects of a car," he said.
The color of a car is best discerned under
daylight, as the Crews Subaru retailer in North
Charleston, SC, discovered with the installation of new skylights in its showroom. "Having
skylights in the dealership allows customers to
see a car's true color," explained Jane
Harrington, manager of Global Color Styling
for PPG Industries, a worldwide supplier of
automotive paints.
During the development stage of any paint
color, automotive companies review samples
either in daylight or in a Macbeth light booth-
a device that simulates daylight. When a new
color is launched, it is again reviewed outside in
daylight to confirm that there is harmony
between the body color and all the add-on
parts (such as fascia, door handles, and
A car's natural environment is outdoors. Bringing outdoor light inside through skylights is the best way to perceive a vehicle's color.
COMMERCI A L A RCHI T EC T UREM AG A ZINE.COM
JUNE 2019
41
Commercial Architecture June 2019
Table of Contents for the Digital Edition of Commercial Architecture June 2019
Commercial Architecture June 2019 - Cover1
Commercial Architecture June 2019 - Cover2
Commercial Architecture June 2019 - 1
Commercial Architecture June 2019 - 2
Commercial Architecture June 2019 - 3
Commercial Architecture June 2019 - 4
Commercial Architecture June 2019 - 5
Commercial Architecture June 2019 - 6
Commercial Architecture June 2019 - 7
Commercial Architecture June 2019 - 8
Commercial Architecture June 2019 - 9
Commercial Architecture June 2019 - 10
Commercial Architecture June 2019 - 11
Commercial Architecture June 2019 - 12
Commercial Architecture June 2019 - 13
Commercial Architecture June 2019 - 14
Commercial Architecture June 2019 - 15
Commercial Architecture June 2019 - 16
Commercial Architecture June 2019 - 17
Commercial Architecture June 2019 - 18
Commercial Architecture June 2019 - 19
Commercial Architecture June 2019 - 20
Commercial Architecture June 2019 - 21
Commercial Architecture June 2019 - 22
Commercial Architecture June 2019 - 23
Commercial Architecture June 2019 - 24
Commercial Architecture June 2019 - 25
Commercial Architecture June 2019 - 26
Commercial Architecture June 2019 - 27
Commercial Architecture June 2019 - 28
Commercial Architecture June 2019 - 29
Commercial Architecture June 2019 - 30
Commercial Architecture June 2019 - 31
Commercial Architecture June 2019 - 32
Commercial Architecture June 2019 - 35
Commercial Architecture June 2019 - 36
Commercial Architecture June 2019 - 37
Commercial Architecture June 2019 - 38
Commercial Architecture June 2019 - 39
Commercial Architecture June 2019 - 40
Commercial Architecture June 2019 - 41
Commercial Architecture June 2019 - 42
Commercial Architecture June 2019 - 43
Commercial Architecture June 2019 - 44
Commercial Architecture June 2019 - 45
Commercial Architecture June 2019 - 46
Commercial Architecture June 2019 - 47
Commercial Architecture June 2019 - 48
Commercial Architecture June 2019 - 49
Commercial Architecture June 2019 - 50
Commercial Architecture June 2019 - Cover3
Commercial Architecture June 2019 - Cover4
https://www.nxtbook.com/atp/cbp/201906
https://www.nxtbook.com/atp/cbp/201905
https://www.nxtbook.com/atp/cbp/201904
https://www.nxtbook.com/atp/cbp/201903
https://www.nxtbook.com/atp/cbp/201901
https://www.nxtbook.com/atp/cbp/201812
https://www.nxtbook.com/atp/cbp/201811
https://www.nxtbook.com/atp/cbp/201810
https://www.nxtbook.com/atp/cbp/201809
https://www.nxtbook.com/atp/cbp/201808
https://www.nxtbook.com/atp/cbp/201807
https://www.nxtbook.com/atp/cbp/201806
https://www.nxtbook.com/atp/cbp/201805
https://www.nxtbook.com/atp/cbp/201804
https://www.nxtbook.com/atp/cbp/201803
https://www.nxtbook.com/atp/cbp/201802
https://www.nxtbook.com/atp/cbp/201801
https://www.nxtbook.com/atp/cbp/201712
https://www.nxtbook.com/atp/cbp/201711
https://www.nxtbook.com/atp/cbp/201710
https://www.nxtbook.com/atp/cbp/201709
https://www.nxtbook.com/atp/cbp/201708
https://www.nxtbook.com/atp/cbp/201707
https://www.nxtbook.com/atp/cbp/201706
https://www.nxtbook.com/atp/cbp/201705
https://www.nxtbook.com/atp/cbp/201704
https://www.nxtbook.com/atp/cbp/201703
https://www.nxtbook.com/atp/cbp/201701
https://www.nxtbook.com/atp/cbp/201612
https://www.nxtbook.com/atp/cbp/201611
https://www.nxtbook.com/atp/cbp/201610
https://www.nxtbook.com/atp/cbp/201609
https://www.nxtbook.com/atp/cbp/201607
https://www.nxtbook.com/atp/cbp/201606
https://www.nxtbook.com/atp/cbp/201605
https://www.nxtbook.com/atp/cbp/201604
https://www.nxtbook.com/atp/cbp/201603
https://www.nxtbook.com/atp/cbp/201601
https://www.nxtbook.com/atp/cbp/201511
https://www.nxtbook.com/atp/cbp/201510
https://www.nxtbook.com/atp/cbp/201509
https://www.nxtbook.com/atp/cbp/201507
https://www.nxtbook.com/atp/cbp/201506
https://www.nxtbook.com/atp/cbp/201505
https://www.nxtbook.com/atp/cbp/201504
https://www.nxtbook.com/atp/cbp/201503
https://www.nxtbook.com/atp/cbp/20150102
https://www.nxtbook.com/atp/cbp/20141112
https://www.nxtbook.com/atp/cbp/201410
https://www.nxtbook.com/atp/cbp/201409
https://www.nxtbook.com/atp/cbp/20140708
https://www.nxtbook.com/atp/cbp/201406
https://www.nxtbook.com/atp/cbp/201405
https://www.nxtbook.com/atp/cbp/201404
https://www.nxtbook.com/atp/cbp/201403
https://www.nxtbook.com/atp/cbp/20140102
https://www.nxtbook.com/atp/cbp/201311
https://www.nxtbook.com/atp/cbp/201310
https://www.nxtbook.com/atp/cbp/201309
https://www.nxtbook.com/atp/cbp/201307
https://www.nxtbook.com/atp/cbp/201306
https://www.nxtbook.com/atp/cbp/201305
https://www.nxtbook.com/atp/cbp/201304
https://www.nxtbook.com/atp/cbp/201303
https://www.nxtbook.com/atp/cbp/20130102
https://www.nxtbook.com/atp/cbp/20121112
https://www.nxtbook.com/atp/cbp/201210
https://www.nxtbook.com/atp/cbp/201209
https://www.nxtbook.com/atp/cbp/20120708
https://www.nxtbook.com/atp/cbp/201206
https://www.nxtbook.com/atp/cbp/201205
https://www.nxtbook.com/atp/cbp/201204
https://www.nxtbook.com/atp/cbp/201203
https://www.nxtbook.com/atp/cbp/20120102
https://www.nxtbook.com/atp/cbp/20111112
https://www.nxtbook.com/atp/cbp/201110
https://www.nxtbook.com/atp/cbp/201109
https://www.nxtbook.com/atp/cbp/201107
https://www.nxtbook.com/atp/cbp/201106
https://www.nxtbook.com/atp/cbp/201105
https://www.nxtbook.com/atp/cbp/201104
https://www.nxtbook.com/atp/cbp/201103
https://www.nxtbook.com/atp/cbp/20110102
https://www.nxtbook.com/atp/cbp/20101112
https://www.nxtbook.com/atp/cbp/201010
https://www.nxtbookmedia.com