DesRosiers - CADA 2017 - Canadian Automobile Dealers Association - Year in Review - 20

Dealer Focus

Section 2
Alberta's Light Vehicle Sales per Dealer 2017

Alberta
* Dealer counts in Alberta sub-totalled to 378 stores as of December 2017, representing a net increase of eight stores relative to the previous year. Total dealer counts decreased by four
stores. Genesis opened two stores, Alfa Romeo, FCA, Honda,
Mercedes-Benz/smart and Toyota each added one stores.
* Average sales per dealer franchise amounted to 618 units
in Alberta for 2017, above the national figure of 577 units,
equivalent to a positive difference of 7.1%. Fourteen of the
twenty-eight manufacturers reported above national average sales per dealer in Alberta. Volvo (+163.1%), Jaguar
(+59.4%), Mitsubishi (+38.2%), Land Rover (+36.1%) and
Lexus (+35.7%) had sales per dealer levels substantially higher
than their respective national figures.
* Toyota had the largest number of sales per dealer in Alberta
with an average of 987 units per dealer, followed by Lexus
and Mercedes-Benz with sales of 862 and 847 units per dealer
respectively.

Toyota
Lexus
Mercedes-Benz
Nissan
Ford
Audi
General Motors
Honda
BMW
Volkswagen
FCA
Subaru
Hyundai
Volvo
Land Rover
Mazda
Acura
Porsche
Mitsubishi
Kia
Infiniti
Jaguar
MINI
Maserati
31
Genesis
28
Fiat
smart 4

116

0

189

294

200

379
353
335
331

505
498
475
458

400

594
580
566
541

676
665
658
644

600

773
761

862
847

800

1,000

Source: DesRosiers Automotive Consultants Inc., CADA, CVMA and GAC

Light Vehicle Sales per Dealer Franchise
Dealer Franchise Counts

Acura
Alfa Romeo
Audi
BMW
FCA
Fiat
Ford
General Motors
Genesis
Honda
Hyundai
Infiniti
Jaguar
Kia
Land Rover
Lexus
Maserati
Mazda
Mercedes-Benz
MINI
Mitsubishi
Nissan
Porsche
Scion
smart
Subaru
Toyota
Volkswagen
Volvo

Sales per Dealer Franchise

As of November
2016
5
4
4
74
8
69
69
19
17
4
2
14
2
4
1
12
4
2
8
18
2
13
4
8
21
9
2

As of November
2017
5
1
4
4
75
8
69
69
2
20
17
4
2
14
2
4
1
12
5
2
8
18
2
5
8
22
10
2

AB
2017
458
676
644
580
28
761
665
31
658
541
331
294
335
498
862
116
475
847
189
353
773
379
4
566
987
594
505

Canada
2017
398
74
766
756
586
25
717
671
29
750
598
296
185
401
366
635
125
449
880
235
255
665
434
6
587
806
494
192

Percent
Difference
15.2%
-100.0%
-11.7%
-14.8%
-1.1%
10.8%
6.1%
-0.9%
6.3%
-12.3%
-9.4%
11.9%
59.1%
-16.4%
36.1%
35.7%
-6.9%
5.8%
-3.8%
-19.6%
38.2%
16.2%
-12.7%
n.a.
-39.1%
-3.6%
22.5%
20.3%
163.1%

370
399

378
395

618

577

7.1%

Sub-Total
Total

Notes:
1
2016-2017 Alfa Romeo, Land Rover, Maserati and Scion dealer counts are based on DAC assumption
2
Sub-total dealer franchise count does not include Scion, smart, MINI, Fiat and Land Rover franchise counts as they are included
in the Toyota, Mercedes-Benz, BMW, FCA and Jaguar numbers respectively.
Source: DesRosiers Automotive Consultants Inc., CADA, GAC and CVMA

20

CADA YEAR IN REVIEW

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Above National Average
Below National Average
Table of Contents for the Digital Edition of DesRosiers - CADA 2017 - Canadian Automobile Dealers Association - Year in Review
