DesRosiers - CADA -2023 A Year in Review - 24

Dealer Focus Section 2
Manitoba
* The total dealer franchise count remained flat as of
December 2023 in comparison to 2022 as 121 dealer
franchises were accounted for. There were no net changes
across Manitoba in terms of dealer franchise counts.
* For 2023, the average sales per dealer franchise in
Manitoba reached 397 units. This was a difference of
-11.4% compared to the national average of 448 units.
However, four brands in the province still managed to
outperform their national average figures. The largest
difference among them was noted by Mitsubishi at an
impressive 220.1% above the national average. Cadillac
followed at 49.4% above their own national average sales
per dealer franchise for 2023.
* Mitsubishi came out on top in terms of average sales per
dealer franchise in the province at 1,179 units for 2023.
Toyota followed at a distance at 784 units and Subaru
came in third at 711 units sold on average.
Manitoba's Light Vehicle Sales per Dealer 2023
Mitsubishi
Mercedes-Benz
Lexus
Honda
Subaru
Toyota
Volkswagen
General Motors
Hyundai
Jaguar Land Rover
Genesis
Nissan
Cadillac
Acura
Porsche
Volvo
Mazda
Stellantis
BMW
Ford
Kia
Audi
Alfa Romeo
Lincoln
Infiniti
Maserati
MINI
Fiat
Source: DesRosiers Automotive Consultants Inc., CADA, GAC and CVMA
0100 200300 400500 600700 800900 1,0001,100 1,200
70
48
39
26
388
286
269
243
236
228
202
194
162
159
147
115
416
413
784
711
586
508
485
469
452
448
1,179
Light Vehicle Sales per Dealer Franchise
As of December
Dealer Counts
Acura
Alfa Romeo
Audi
BMW
MINI
Stellantis
Fiat
Ford
Lincoln
General Motors
Cadillac
Honda
Hyundai
Genesis
Infiniti
Jaguar Land Rover
Kia
Lexus
Maserati
Mazda
Mercedes-Benz
Mitsubishi
Nissan
Porsche
Subaru
Toyota
Volkswagen
Volvo
Sub-Total1
Total
Notes:
1
2022
1
1
1
1
1
17
2
21
1
24
3
7
5
1
1
1
5
1
1
4
1
2
5
1
2
7
3
1
113
121
Affiliated brands include Cadillac, Fiat, Genesis, Lincoln, MINI, Scion, and smart
Source: DesRosiers Automotive Consultants Inc., CADA, GAC and CVMA
As of December
2023
1
1
1
1
1
17
2
21
1
24
3
7
5
1
1
1
5
1
1
4
1
2
5
1
2
7
3
1
113
121
MB
2023
202
48
416
286
39
269
-
388
70
452
194
586
469
159
115
147
413
508
26
243
485
1,179
162
228
711
784
448
236
397
Sales per Franchise
Canada
2023
237
69
702
620
142
356
540
74
551
130
477
516
221
159
283
426
780
70
360
609
368
409
484
579
795
437
348
448
Percent
Difference
-14.8%
-30.6%
-40.7%
-53.9%
-72.6%
-24.3%
-100.0%
-28.1%
-5.3%
-18.1%
49.4%
22.9%
-9.1%
-27.9%
-27.8%
-48.1%
-3.0%
-34.9%
-63.1%
-32.5%
-20.4%
220.1%
-60.4%
-52.9%
22.8%
-1.4%
2.6%
-32.1%
-11.4%
Performance
in 2023
l
l
l
l
l
l
l
l
l
l
m
m
l
l
l
l
l
l
l
l
l
m
l
l
m
l
m
l
l
m Above National Average
l Below National Average
24 CADA YEAR IN REVIEW

DesRosiers - CADA -2023 A Year in Review

Table of Contents for the Digital Edition of DesRosiers - CADA -2023 A Year in Review

Table of Contents
DesRosiers - CADA -2023 A Year in Review - Cover1
DesRosiers - CADA -2023 A Year in Review - A
DesRosiers - CADA -2023 A Year in Review - B
DesRosiers - CADA -2023 A Year in Review - C
DesRosiers - CADA -2023 A Year in Review - D
DesRosiers - CADA -2023 A Year in Review - Table of Contents
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