The Milk Producer - December 2008 - (Page 18)

DFCPROMOTION By Julie Lefebvre A special gift DFC wants consumers to think of fine Canadian cheese when choosing a party host gift Six food industry specialists teamed with DFC to develop a holiday-inspired recipe booklet featuring a variety of meal options incorporating cheese. T his holiday season consumers are invited to share a little something special with family and friends. Instead of offering a bottle of wine to a party host, consumers can instead opt to give a box of Canadian fine cheeses. DFC is executing a national (except Quebec) promotion in 956 participating Wal-Mart, Sobeys, Metro, Co-op, Loeb, Longo’s, The Marketplace, Ultra Food & Drug, The Barn Markets and A&P stores. With the purchase of three Canadian fine cheeses, consumers will receive a free cheese gift box. Inside they will find a code to participate in an online contest at allyouneedischeese/somethingspecial. Consumers will have a chance of winning one of five brand name expresso coffee machines or 10 wine fridges. The promotion runs until Dec. 22. Dairy Farmers of Canada brings you the latest news from the national marketing and nutrition front with this feature. Learn more about the programs and activities we carry out to get the most from your promotion dollar. We welcome your comments, so please write or fax us at: DFC, c/o Communications Coordinator, 1801 McGill College Ave., Suite 700 Montreal, Quebec H3A 2N4. Fax: (514) 284-0449 or e-mail: julie.lefebvre@dfc-plc.ca. Celebrity inspired As part of the same promotion, DFC has teamed with six food industry celebrities to develop a holiday-inspired recipe booklet, entitled Share a Little Something Special. Each celebrity suggests a meal, a soup idea and an appetizer for a specific cheese. The key focus is to get consumers thinking ahead about their holiday meal ideas. 18 | December 2008 | MilkPRODUCER

Table of Contents for the Digital Edition of The Milk Producer - December 2008

The Milk Producer - December 2008
Contents
Editor's Note
DFO Chair's Message
Dairy Update
DFC Promotion
Industry Roundup
Research
Seven Issues That Matter
Ruminations
Applied Science
Markets
New 'N' Noted
Back Forty

The Milk Producer - December 2008