The Milk Producer - February 2009 - (Page 20)

DFCPROMOTION By Geneviève Fontaine School frenzy DFC brings back two popular school milk promotions with cool, hip new ads F or a sixth consecutive year, the MoOOolapalooza promotion, which encourages teens to drink milk at lunch, is back in high schools across Ontario and the Maritimes. More than 800 schools are taking part in the promotion. With the purchase of 250-ml or 500-ml cartons of milk, students will receive scratch-and-win tickets for a chance to win instant prizes. Last year’s concept, Win What You Want, which let students choose their own prizes, was a huge success. Overall results showed a four per cent increase during a five-month sales review. T he Keep MoOOoving with Milk school contest is back in Ontario as part of the Elementary School Milk Program. For six weeks in February and March, schools will have the opportunity to win sports equipment. Participating schools are asked to keep track of how many 250ml chocolate and white milks are sold during the contest period. The school with the largest percentage consumption increase will win the $2,000 grand prize and a half-day Fun Day—a variety of health-related activities and free milk for the event provided by DFC. The contest is about promoting healthy eating and physical activity at school. 20 | February 2009 | MilkPRODUCER

Table of Contents for the Digital Edition of The Milk Producer - February 2009

The Milk Producer - February 2009
Contents
Editor's Notes
DFO Chair's Message
Dairy Update
DFC Promotion
Industry Roundup
Issues Update
Research
Applied Science
Ruminations
Markets
New'n'Noted
Back Forty

The Milk Producer - February 2009

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