DFCPROMOTION By Geneviève Fontaine There she goes Cheese fanatics vie for golden prize in DFC’s annual Canadian cheese rolling contest D aredevil racers chasing a rolling cheese down a steep hill, a centu- IGA renewed its partnership with DFC to celebrate Canada’s Cheese Rolling Festival at more of its stores. The grocery chain provided four weeks of flyer ads for the event and promoted a Canadian private label cheese at a special price. The event features cheese seminars and a farmer’s market that includes a variety of Canadian cheese samples consumers can purchase. There are activities for the whole family and local restaurants are featuring Canadian cheese on their menu. Visit www.canadiancheeserolling.ca for more information and to view videos of the event. ry-old competition originating in the United Kingdom, has taken root in Canada. After a successful launch last year, DFC is moving ahead with its second annual Canadian Cheese Rolling Festival in Whistler, B.C. on Aug. 15. Last year’s event attracted more than 5,000 spectators. About 200 participants entered the races for a chance to win the famous 11-pound cheese wheel, as well as ski season passes for two to Whistler. This year, MarketPlace 22 | August 2009 | MilkPRODUCER
http://www.canadiancheeserolling.ca
Table of Contents for the Digital Edition of The Milk Producer - August 2009