The Milk Producer - September 2009 - (Page 28)

PRODUCERPROFILE By Bill Dimmick Paul and Maryanne Vis stand in the long laneway of Maplekeys Farm lined with 100 maple trees. Forward thinking New Ontario board member works to preserve system for generations to come T he artfully landscaped farmstead with clipped rolling lawns and a laneway lined with 100 maple trees provides some insight into how Paul Vis prefers to do his thinking. To him, the considerable cost and labour of maintaining the park-like setting of Maplekeys Farm is more than being able to enjoy a pleasant vista— it’s also a valuable business tool. Paul steps out of his milk producer’s boots into a consumer’s shoes to explain why an attractive farmstead makes good business sense. A con- sumer driving by would see the farm and say, “I’d buy milk from that farm.” The Dairy Farmers of Ontario (DFO) board member for Region 9, Paul readily admits to developing sometimes unorthodox ideas. “I definitely like to think outside the box,” he says with a wide smile. Paul also thinks ahead—way ahead. Not content to focus on the present, the Elgin County dairy farmer often considers the future, and he wants that future to include sup- ply management marketing for the next generation and the generations to follow. His main motivation to run for election as the region’s board member last fall, representing the counties of Elgin, Essex, Kent, Lambton and Middlesex, was to contribute to maintaining Canada’s dairy marketing system. “I’m in it for the next generation,” Paul says. He pauses for a moment, adding he now has four grandchildren. “And for them too.” 28 | September 2009 | MilkPRODUCER

Table of Contents for the Digital Edition of The Milk Producer - September 2009

Milk Producer - September 2009
Contents
Editor's Notes
DFO Chair's Message
Dairy Update
Farm Finance
DFC Promotion
World School Milk Day
Producer Profile
Research
Environmental Issues
Ruminations
Applied Science
Markets
New 'N' Noted
Back Forty

The Milk Producer - September 2009

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