Milk Producer - December 2009 - (Page 22)

DFCPROMOTION By Geneviève Fontaine Family-friendly calendar Promoting family mealtimes and nutritious eating at core of DFC’s 2010 calendar uilding on last year’s success, this year’s milk calendar puts the focus on family mealtimes. It features healthy, family-friendly recipes, with 27 fun and nutritious meals. Targeting women with children aged 9 to 13, the calendar promotes the health benefits of consuming milk products every day and provides easy meal solutions for busy parents. A new kid-friendly logo is prominently featured on some of the recipes. More attention has also been given to the recipes’ nutritional value and ingredient costs, keeping preparation times under 20 minutes, and using recipes that include staple ingredients most families have on hand in their pantry. Consumers can also view the recipes and subscribe to a monthly e-newsletter at mymilkcalendar.ca. Once again, Korey Kealey, an Ottawa-based food specialist, promoted the milk calendar and delivered key messages about cooking with milk via television, radio and print interviews. 22 | December 2009 | MilkPRODUCER http://www.mymilkcalendar.ca http://www.mymilkcalendar.ca

Table of Contents for the Digital Edition of Milk Producer - December 2009

Milk Producer - December 2009
Contents
Editor's Notes
DFO Chair's Message
Dairy Update
Industry Roundup
DFC Promotion
Office Management
Seven Issues That Matter
Herd Health
Research
Applied Science
Ruminations
Markets
New 'N' Noted
Back Forty

Milk Producer - December 2009

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