Milk Producer - April 2010 - (Page 24)
DFCPROMOTION By Geneviève Fontaine
Raising awareness
DFC aims to increase visibility and understanding of 100% Canadian milk symbol
A
new 100% Canadian Milk instore promotion kicked off early April in more than 1,700 grocery stores nationally, including major banners like Wal-Mart and Loblaws. The promotion, which runs until the end of May, aims to increase visibility, awareness and understanding of the 100% Canadian Milk symbol, and encourage consumers to look for it when buying dairy products. DFC representatives will also visit about 400 stores to inform consumers about the symbol’s meaning and encourage participation in the Canadian Capital City contest. It offers consumers a chance to win a trip for a family of four to any Canadian capital city, or one of several secondary prizes, including 50 Via Rail gift certificates worth $300 each. Consumers can register for the contest by entering the UPC code of a product bearing the 100% Canadian Milk symbol at asourceofpride.ca/contest.
Dairy Farmers of Canada brings you the latest news from the national marketing and nutrition front with this feature. Learn more about the programs and activities we carry out to get the most from your promotion dollar. We welcome your comments, so please write or fax us at: DFC, c/o Communications Co-ordinator, 1801 McGill College Ave., Suite 700, Montreal, Quebec H3A 2N4. Fax: (514) 284-0449 or e-mail: genevieve.fontaine@dfc-plc.ca.
24 | April 2010 | MilkPRODUCER
http://www.asourceofpride.ca/contest
http://www.asourceofpride.ca/contest
Table of Contents for the Digital Edition of Milk Producer - April 2010
Milk Producer - April 2010
Contents
Editor's Notes
DFO Chair's Message
Dairy Update
DFC Policy
Industry Roundup
DFC Promotion
Industry Initiative
Research
Applied Science
Ruminations
Markets
New 'N' Noted
Back Forty
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