DFCPROMOTION By Geneviève Fontaine
Teens power up with milk
DFC gives teens an opportunity to win a grand prize for four to Los Angeles
M
arvel Comics fans can now power up their favourite
super hero characters with DFC’s newest campaign aimed at Ontario and Maritime teens. From May 3 to June 27, teens who purchase select 250-millilitre, 500-mL and 1-L milk cartons can enter the carton PIN code on www.getaloadofmilk.ca to reveal one of milk’s health benefits, such as strength, energy, growth or strong bones. The benefits can then be used to power up a super hero, or win Cineplex or Empire movie tickets. Teens must find and give their superhero all six hidden benefits to be eligible to win the grand prize: a trip for four to Los Angeles to walk the red carpet at an upcoming Hollywood Marvel Comics movie premiere. DFC is promoting the campaign through on-pack and school cafeteria advertising, as well as through in-store and online promotions. 24 | May 2010 | MilkPRODUCER
http://www.getaloadofmilk.ca
Table of Contents for the Digital Edition of Milk Producer - May 2010