DFCPROMOTION
By Geneviève Fontaine
Youth explosion
DFC continues to focus on teens in 2012 by communicating benefits of drinking milk
D
FC is using new creative and innovative methods in its Get a Load of Milk campaign to
communicate milk drinking benefits to teens. Starting the end of February, GALOM content will be seen on teen-targeted television stations featuring brand-messaging techniques, like crawlers or pop-ups on the lower portion of the screen during programming. In addition, the host of Teletoon show Fred at Night will randomly highlight milk’s benefits during certain episodes. DFC will also maintain its presence on the web, since online media play a crucial role in driving brand awareness with teens. The GALOM brand will be featured on music, entertainment and teen-targeted websites, in addition to conventional banner ad campaigns. DFC will also continue airing its popular Dot Spot television commercials.
DFC’s Get a Load of Milk brand will be featured on music, entertainment and several teen-targeted websites throughout the year. 22 | February 2012 | MilkPRODUCER
Table of Contents for the Digital Edition of The Milk Producer - February 2012