Green Roofs - Living Architecture Monitor Fall 2020 - 30
CASE STUDY
Photo courtesy Brooklyn Grange Rooftop Farm
BROOKLYN GRANGE ADAPTS TO THE
CHALLENGES OF THE COVID 19 PANDEMIC
BY BEN FLANNER, CEO, BROOKLYN GRANGE
As a ten-year-old and fairly unique rooftop
farm business, Brooklyn Grange has a
balanced diversification of revenue streams:
vegetables, dinners and events, green roof
construction, and garden maintenance (not
to mention consulting, tours, workshops, film
shoots, hot sauce, and honey). Yet, within
a few days of New York State Governor
Cuomo's Pause Order, nearly every one of
those revenue streams went from healthy,
to completely dried up.
LIVING ARCHITECTURE MONITOR / FALL 2020 / 28
I
n response, we started modeling out
cash flows, counting out weeks of
payroll, guessing re-opening dates, how
it would all look, whether events could
even happen in 2020, considering layoffs,
rent negotiations - you name it.
Difficult questions quickly arose,
even as an essential business. People still
have to eat, right? But should farmers be
out there each day to keep the farms on
track for the season? Are they safe? Even
with nearly an acre of rooftop per farm
manager, our farmers still had to travel to
work, ride elevators, face multiple points
of potential exposure, while many New
Yorkers had safely quarantined at home,
or left town altogether.
Determined to feed their community,
our team chose to stick it out, so we made
LIVINGARCHITECTUREMONITOR.COM
http://www.LIVINGARCHITECTUREMONITOR.COM
Green Roofs - Living Architecture Monitor Fall 2020
Table of Contents for the Digital Edition of Green Roofs - Living Architecture Monitor Fall 2020
Table of Contents
Green Roofs - Living Architecture Monitor Fall 2020 - IP
Green Roofs - Living Architecture Monitor Fall 2020 - Cover1
Green Roofs - Living Architecture Monitor Fall 2020 - Cover2
Green Roofs - Living Architecture Monitor Fall 2020 - Table of Contents
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Green Roofs - Living Architecture Monitor Fall 2020 - Cover3
Green Roofs - Living Architecture Monitor Fall 2020 - Cover4
https://www.nxtbook.com/dawson/greenroofs/lam_2020Winter
https://www.nxtbook.com/dawson/greenroofs/lam_2020Fall
https://www.nxtbook.com/dawson/greenroofs/lam_2020Summer
https://www.nxtbook.com/dawson/greenroofs/lam_2020Spring
https://www.nxtbook.com/dawson/greenroofs/lam_2019Winter
https://www.nxtbook.com/dawson/greenroofs/lam_2019Fall
https://www.nxtbook.com/dawson/greenroofs/lam_2019Summer
https://www.nxtbook.com/dawson/greenroofs/lam_2019Spring
https://www.nxtbook.com/dawson/greenroofs/lam_2018winter
https://www.nxtbook.com/dawson/greenroofs/lam_2018Fall
https://www.nxtbook.com/dawson/greenroofs/lam_2018summer
https://www.nxtbook.com/dawson/greenroofs/lam_2018spring
https://www.nxtbook.com/dawson/greenroofs/lam_2017winter
https://www.nxtbook.com/dawson/greenroofs/lam_2017fall
https://www.nxtbook.com/dawson/greenroofs/lam_2017summer
https://www.nxtbook.com/dawson/greenroofs/lam_2017Spring
https://www.nxtbook.com/dawson/greenroofs/lam_2016winter
https://www.nxtbook.com/dawson/greenroofs/lam_2016fall
https://www.nxtbook.com/dawson/greenroofs/lam_2016summer
https://www.nxtbook.com/dawson/greenroofs/lam_2016spring
https://www.nxtbook.com/dawson/greenroofs/lam_2015Winter
https://www.nxtbook.com/dawson/greenroofs/lam_2015fall
https://www.nxtbook.com/dawson/greenroofs/lam_2015summer
https://www.nxtbook.com/dawson/greenroofs/lam_2015spring
https://www.nxtbook.com/dawson/greenroofs/lam_2014winter
https://www.nxtbook.com/dawson/greenroofs/lam_2014fall
https://www.nxtbook.com/dawson/greenroofs/lam_2014summer
https://www.nxtbook.com/dawson/greenroofs/lam_2014spring
https://www.nxtbook.com/dawson/greenroofs/lam_2013winter
https://www.nxtbook.com/dawson/greenroofs/lam_2013fall
https://www.nxtbook.com/dawson/greenroofs/lam_2013summer
https://www.nxtbook.com/dawson/greenroofs/lam_2013spring
https://www.nxtbook.com/dawson/greenroofs/lam_2012fall
https://www.nxtbook.com/dawson/greenroofs/lam_2012summer
https://www.nxtbook.com/dawson/greenroofs/lam_2012spring
https://www.nxtbook.com/dawson/greenroofs/lam_2012winter
https://www.nxtbook.com/dawson/greenroofs/lam_2011fall
https://www.nxtbook.com/dawson/greenroofs/lam_2011summer
https://www.nxtbook.com/dawson/greenroofs/lam_2011spring
https://www.nxtbook.com/dawson/greenroofs/lam_2011winter
https://www.nxtbook.com/dawson/greenroofs/lam_2010fall
https://www.nxtbook.com/dawson/greenroofs/lam_2010summer
https://www.nxtbook.com/dawson/greenroofs/lam_2010spring
https://www.nxtbook.com/dawson/greenroofs/lam_2010winter
https://www.nxtbook.com/dawson/greenroofs/lam_2009fall
https://www.nxtbook.com/dawson/greenroofs/lam_2009summer
https://www.nxtbook.com/dawson/greenroofs/lam_2009spring
https://www.nxtbook.com/dawson/greenroofs/lam_2009winter
https://www.nxtbook.com/dawson/greenroofs/lam_2008fall
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