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ALUMNI STORIES

Ambassador of international (public) relations

Zack Teperman

Owner, Zack Teperman Public Relations

Visit ZTPR at ztpr.net
PHOTO: JOANNE KLIMASZEWSKI

ZACK TEPERMAN IS THE IDEAL public relations man. He's charismatic, well spoken and radiates energy like a mini super nova - especially when he's talking about his company, Zack Teperman Public Relations (ZTPR).

Headquartered in Los Angeles, ZTPR provides various PR services to performers, entrepreneurs and athletes looking to build their brands - on both sides of the border. As a transplanted Canadian, Zack has connections in Canadian and American markets that can be put to good use for his clients.

“I have staff in L.A., Nashville, Miami, Toronto, Vancouver and Montreal,” says Zack. “The biggest thing in PR is your contacts. With great contacts, you can do anything.”

A Broadcast - Radio and Television grad, Zack's first love was radio. After Seneca, he gained valuable experience in Toronto, Miami and Yellowknife. Up north, Zack also started a celebrity blog, called “Zack Taylor” (dubbed “the Canadian version of Perez Hilton”), a project that broadened his understanding of celebrity culture.

A three-month contract with Lexicon PR, turned into four years. When the owner wanted to sell, Zack bought him out, and ZTPR was born. It is his proudest accomplishment.

Zack's energy comes from an undeniable passion for communication and people. With a client list as diverse as Guns N’ Roses, a floating beer pong company, and the designer of Katy Perry's Super Bowl shark, he knows how powerful the right PR can be.

“One email or well-placed article can change a company forever,” he says. “Or make someone a millionaire.”

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