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Estimated percentage of the Canadian population that will consist of seniors by 2063.

TD BANK GROUP

Addressing a growing need for an aging population

Lesly Tayles, TD Bank Group's Vice President, Branch Banking, is one of the many TD employees dedicated to building stronger communities by contributing to social and economic development in sustainable ways.
PHOTO: JOANNE KLIMASZEWSKI

AT AN INCREASING RATE, baby boomers and their parents are looking for advisory practices that incorporate both financial planning and eldercare expertise.

Canadians are living longer too, and will require a more comprehensive and preemptive approach to their financial planning to account for longer retirement periods, illness, long-term care and end-of-life expenses.

Seneca is well positioned to prepare financial services students to meet the future planning needs of Canada's aging population. Currently, the College offers four financial service-planning credentials, which welcome 870 full-time students annually.

And thanks to the generous support of TD Bank Group, the College will develop a suite of resources for financial services students that focus on elder financial planning. The TD Bank Group Elder Financial Planning program will include an online training module, a speaker series and student awards.

“Elder financial planning will be a central component of financial service practices in the years to come,” says Karen Murkar, Chair, School of Accounting and Financial Services. “TD's support will help us provide Seneca graduates the skills to serve this growing demographic, giving them a competitive advantage as they begin their careers in a very competitive field.”

TD's gift also includes capital funding for the King Campus expansion, which will be designated for additional academic and recreational infrastructure. As well, with this support of the Financial Services degree, diploma and graduate certificate programs, there will be opportunities for TD representatives to engage students as mentors, guest lecturers and program advisers.

TD's recent contribution to Seneca marks the latest in a long series of collaborations between the bank and the College. More than 600 Seneca graduates have found employment with TD, and TD Insurance Meloche Monnex is Seneca Alumni's primary affinity partner for home and auto insurance. As well, TD Canada Trust has become the destination financial institution for the College's international student population.

“We look forward to strengthening our relationship with Seneca by supporting this creative and timely elder financial planning initiative,” says Lesly Tayles, Vice President, Branch Banking. “Graduates with expertise specific to advising seniors are in growing demand, and we are pleased to help them get a step closer to their career goals.”

38 RED 2015