Commercial Integrator + Security Sales - January/February 2025 - 59

ROEHM: Bridging the gap between
cyber and physical security continues to
be a priority in the security integration
sector as legacy physical security devices
are increasingly susceptible to data
breach and attack.
BOND: Ensuring they properly price
and appropriately contract new products
and services they off er their end users.
BRODY: Staying on top of the latest
technology to drive effi ciency and value to
their business.
HUGMAN: Figuring out the impact and
application of AI in security technology,
educating themselves and then educating
their customers.
MUTTERPERL: Adopting and integrating
AI and ML responsibly and eff ectively
into security solutions is paramount.
LOYEAR: Addressing the rise of
AI-enhanced cyber threats is paramount.
Developing robust defenses against
AI-driven attacks and ensuring ethical use
of AI in security operations will be critical
to maintaining trust and eff ectiveness.
JONES-SHAND: Beyond insisting on
equipment's critical, well-known security
industry compliances, like UL Listings
and NFPA Life Safety Codes, cybersecurity,
too, should be another factor
examined and sought aſt er.
BARNETTE: We are approaching the
end of a generation of industry people
who helped elevate the industry. We need
to bring more people into this space
to continue to be viable. So, concerted
eff orts need to be made to recruit outsiders
into this space.
AMIR: Property owners are feeling a
lack of control over protecting their assets,
highlighting a need to prioritize solutions
that provide users with the ability to intervene
the moment a crime begins.
JAMES: Lock in your talent. Make sure
you have the right people, and that they
are committed to your business.
ADAMS: We are responsible for providing
the solutions that help make our
community members and us feel safer
when outside the home. That is something
we need to dive into and play a role
in: Whom do we need to meet within our
communities to make sure they're aware
of the technologies we off er?
SSI: Finish this sentence: 2025
will be remembered as the year
that the security industry...
BOUCHERLE: ...built more awareness
and actionable plans to work more
innovatively with fi rst responders and
customers as a team.
ZWIRN: ...became more focused on
perimeter security systems that are both
traditional and more expansive as to
where perimeter security should start,
and it will happen with dramatic results.
GIACALONE: ...fi nally realizes that it is
not all about the hardware. The services
and monitoring are what the consumers
understand is the greatest value of what
we provide.
MacDOWELL: ...found that clients
perceive exterior video with advanced
analytics and (yes, I said it) AI as equal
to, or better than, an intrusion (only)
system.
PETERSON: ...had to shiſt from
security professionals trying to run
businesses to business professionals that
happen to deliver security technology
and services.
LeBLANC: ...became even more
relevant than it already was as customers
across every vertical market elevate
demands for safe, secure, healthy
environments. The role that a security
integrator plays has never been more
mission critical.
LIPPEL: ...redefi ned itself through the
seamless integration of AI and mobile
technology, setting a new standard for
proactive, scalable and cost-eff ective
security solutions.
KOHL: ...truly works together to begin
to solve the labor challenge of attracting
people who have the technical skill sets
that our industry needs to advance.
GOLDFINE: ...turned the corner from
reactive, aſt er-the-fact systems and
response to true, proactive, real-time
crime prevention.
STONE: ...continued to grow during
uncertain, challenging economic times.
The security and life safety industry has
always been resilient, and 2025 will be no
exception.
ARAGON: ...took huge steps forward in
spreading awareness about our amazing
industry and making tangible strides in
rolling out a recruitment program for
security industry talent.
NEMEROFSKY: ...embraces cloud
migration, managed services and artifi cial
intelligence.
ROEHM: ...realized the importance of
shiſt ing toward proactive, rather than just
reactive, security operations.
BOND: ...will see the widespread
adoption of cloud-based platforms and
advanced video analytics, enabling
enhanced real-time service, monitoring,
and the ability to provide proactive and
scalable security measures.
BRODY: ...realized that multi-carrier
cellular communications became the
new standard for premise to central
station monitoring for the commercial
market.
HUGMAN: ...went from being a
necessary overhead expense to being
an innovative strategic resource for the
customer.
MUTTERPERL: ...embraced AI
and cloud-based solutions to create
more proactive, intelligent and secure
solutions.
PARKS: ...embraces the lock market,
which is undergoing a signifi cant
transformation, driven by the rise of
smart locks that integrate with connected
ecosystems.
LOYEAR: ...transformed its operations
to better address workforce shortages,
driving the adoption of automation and
hybrid human-AI security teams.
JONES-SHAND: ...increased consumer
adoption rates.
BARNETTE: ...goes hybrid.
AMIR: ...moves beyond passive surveillance
systems to embrace proactive
intervention as the standard.
JAMES: ...continued its journey toward
intelligent solutions.
ADAMS: ...said goodbye to motion
detectors. We are able to bring in new
technology and get rid of old technology
that causes so many false alarms. SSI
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January/February 2025 | Commercial Integrator+Security Sales & Integration
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Commercial Integrator + Security Sales - January/February 2025

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