Commercial Integrator + Security Sales April 2024 - 16

CI
DIGITAL SIGNAGE/VIDEOWALLS
'The priority should always
be understanding the
client's specific need
and expectation from a
technical perspective,
as well as human
day-to-day interaction.'
- Craig Frankenstein, AVI Systems
Uptick in Revenue Margins
According to Sean Wargo, vice president
of market insights, AVIXA, the
oversupply of product in the marketplace,
especially as direct-view LED
(DVLED) production and quality have
further ramped up, has led to display
prices going down. He says, " This
[price reduction] ultimately helps
further fuel adoption rates, particularly
as key parts of the economy continue
to do well, such as events and entertainment. "
Indeed, according to Daniel
McKenzie, director of engineering and
vendor relations, IMS Technology Services,
the company saw a 12% revenue
increase for the division that worked on
videowalls/digital signage. He reveals,
" IMS has received an increase in the
request for videowalls for not only
client lobbies or [delivering] a wow!
factor but also for executive conference
spaces and training spaces. " From McKenzie's
perspective, digital signage has
become more useful to businesses for
information delivery, as well as offering
more applications within the software.
Thus, it has become more attainable to
customers across multiple verticals.
Echoing a similar train of thought,
Joe Whitesides, director of experience
technology, AVI-SPL, believes that margin
growth comes from the ability to
introduce creativity in physical design
and content. In other words, contentdriven
applications fuel revenue for
digital signage and videowalls. He
adds, " It appears this area will continue
growing in the entertainment, retail
and corporate-interiors verticals and
[create] additional support/service
opportunities for older installations. "
With this growth, Whitesides forecasts
that the market for large-scale video
applications will continue to rise in the
coming years.
Sharp on its Expanded FE Series Lineup
The newest products in the FE Series lineup, the FEXXi3 offer improved power
consumption via more efficient LED diodes, resulting in overall lower cost of
ownership over the lifetime of the displays, while delivering the same impactful
imaging expected from NEC DVLED products. Reduced power consumption not
only provides an extra advantage but also results in decreased heat generated
from the display, enhancing overall efficiency and reducing HVAC operating
expenses. Built on the same chassis as the previous FE Series, the new displays
utilize the same installation method and frame as previous models, ensuring
ease of installation when upgrading. Ideal for signage, meeting/conference
rooms and auditoriums, the full line of direct-view LEDs offer attention-grabbing,
high-contrast and modular display solutions.
SharpNECdisplays.us/products/displays/led-fe015i3
16 Commercial Integrator+Security Sales & Integration | April 2024
Anticipated Market Trends
Turning to market trends, Darryl Kuder,
president of Red Dot Digital Media,
remains bullish about digital signage
and videowall opportunities in different
verticals. " Corporate communications
have increased dramatically as companies
[have come to] realize the return on
investment [and] the value of communicating
with their employees in a more
direct and interactive way, " he states.
" As a result, companies are now asking
for higher levels of data integration
and communications [within the digital
signage]. " Aside from communication,
Kuder points to the need to deliver wow!
Over the past year, in which
vertical markets have you
implemented videowalls?
Command and Control 50%
Corporate
Education
48.1%
Government 30.8%
Retail
30.8%
Hospitality 28.8%
Museums/Galleries 21.2%
Stadiums/Arenas 21.2%
Houses of Worship 15.4%
Performing-Arts Centers 15.4%
Theme Parks/Attractions 11.5%
Transportation Hubs 9.6%
67.3%
http://www.SharpNECdisplays.us/products/displays/led-fe015i3
Commercial Integrator + Security Sales April 2024

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