Commercial Integrator + Security Sales April 2024 - 22

CI
DIGITAL SIGNAGE/VIDEOWALLS
'We anticipate growth for
commercial AV and digital
signage in particular to be
better in the markets over
the coming years.'
- Sean Wargo, AVIXA
An effective digital signage/videowall
deployment, then, is one that involves
a cloud-based CMS, reliable and
functional hardware, and thoughtfully
designed custom content.
Will AI Make an Impact?
With content being one of the key aspects
of digital signage/videowalls, the next
question that follows is: What's the possible
impact of generative AI? When posited
with this question, our interviewees have
varying thoughts. Frankenstein exhibits
a more positive outlook; he anticipates
generative AI playing a part in complementing
and enhancing content. He
remarks, " We're at the beginning of what
will likely be a completely new direction
in content creation. " Kuder agrees,
adding, " Whether it's through making
content easier to produce or allowing
AI to generate content based on other
factors, without human intervention, this
technology will undoubtedly help to keep
content new, fresh and relevant. "
McKenzie, on the other hand, adopts
a neutral stance. He proclaims that,
although generative AI might come in
handy for certain deployments, it might
not play a major role overall. " I believe
that it will help give creators some
tools and ideas on positioning the right
content, " he explains. " I do not believe
that it will take the place of someone with
a keyboard and mouse when it comes to
delivering content. "
Pushing the conversation further,
Wargo points out that generative AI cannot
exist in isolation (i.e., it likely still
requires necessary staffing to work with
the tools to ensure they create usable
and relevant content for the customer).
Therefore, he advises integrators to
consider the potential of pitching
generative AI as a service offering. " The
[technologies] have come a long way,
and, so, are a great way of priming the
pump with content ideas for a creative
team, thereby increasing productivity
and the viability of [a] content-as-aservice
offering, " he says.
Thinking about digital signage
projects over the past year, in what
percentage of them was your firm
involved in content creation or
content management?
26% to
50%
5.7%
51% to
75%
5.7%
76% to
100%
7.5%
None
41.5%
1% to 25%
39.6%
Neoti: Let's Talk About DVLED Color Importance
When it comes to LED displays, the quality of color is not just a matter of
aesthetics - it's a pivotal factor that influences viewer perception, brand
representation and content authenticity. High color fidelity ensures that viewers
receive a true-to-life visual experience, fostering a higher degree of trust and
engagement. This is particularly crucial in environments where accurate color
representation can make or break the viewer's connection with the content, be
it in broadcasting, digital signage or themed entertainment.
For brands, the impact of their identity hinges significantly on color accuracy.
Colors are a core element of brand recognition, and any deviation can dilute brand
impact, misleading the audience or diminishing the brand's presence. Industries
ranging from broadcasting to retail, where the integrity of color can make or break
a customer's trust, already recognize this imperative, and so do we.
Content creators, with their keen eye for detail, demand the utmost precision
in color reproduction. Their designs are crafted with specific color nuances that
carry meaning and emotion. Neoti LED walls always deliver on the promise of
true color reproduction to ensure that the creator's vision is realized faithfully,
enhancing the viewer's experience.
It's time for LED to rise to the occasion, adhering to the same rigorous
standards for color accuracy that have long been established in other domains.
We expect color consistency from our personal devices; the same should apply
to large-format displays. Ensuring high-quality color reproduction in LED walls
not only meets the professional demands of integrators and users but also
elevates the overall standard of digital communication.
Neoti.com
22 Commercial Integrator+Security Sales & Integration | April 2024
http://www.Neoti.com
Commercial Integrator + Security Sales April 2024

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