Commercial Integrator + Security Sales April 2024 - 34

CI
BUSINESS: PROFILE
CORY'S TRIAD
REBRAND:
A FRESH CHAPTER
IN A REMARKABLE
70-YEAR LEGACY
Cory's marks its 70th
Cory's COMPANY FILE
Cory's
9525 W. Reno Ave.
Oklahoma City, OK 73127
www.corys.pro
Location: Oklahoma City
Established: 1953
Employees: 38
Revenue:
2023: $8 million
2022: $5 million
2021: $4 million
Number of Projects per year: 144
Memberships: PSNI Global Alliance,
AQ-AV, Event Production Network (EPN),
Entertainment Technician Certification
Program (ETCP) recognized
Awards: Best Places to Work in Oklahoma in
2017, 2018, 2019, 2022, 2023
Top vertical markets served: corporate,
government, education, hospitality, live
production, rental
Core Values: quality, honesty, innovation,
client-centric and a collective mindset
anniversary with a
rebrand into three specialized divisions,
reflecting the company's evolution and
diverse service offerings.
By Alyssa Borelli
OKLAHOMA'S FIRST full-service
audiovisual solutions provider,
Cory's, has evolved significantly
since its 1953 inception as a storefront
for film projectors and sound
equipment. Expanding to service
theaters and schools, it moved into
custom advanced installations in
the 1960s, establishing a reputation
for trust through reliable relationships.
The '70s saw Cory's capitalize
on Oklahoma City's convention
boom with a large-scale rental
operation. By 1982, Joseph A. Cory,
the founder's son, took over and
added live-event production to
the company's offerings, retaining
many of these clients to this day.
In 2012, cousins Brad Poarch (now
CEO and partner) and John Cory (now
COO and partner) purchased the
family business. Amid a landscape of
large-scale conventions and theatrical
productions, their leadership ignited
an era of substantial growth, fueled
by a relentless pursuit of innovation.
34 Commercial Integrator+Security Sales & Integration | April 2024
Now in its third-generation ownership,
Poarch and Cory have seen great
change, growth and challenges.
In 2020, Cory's faced an unprecedented
challenge - the COVID-19
pandemic. Events ground to a halt,
revenues plummeted and layoffs
were inevitable. Yet, adversity
sparked ingenuity as the firm swiftly
pivoted toward streaming services
and health-related technology devices.
Not only did Cory's survive, but,
in fact, it emerged stronger, ready to
rebuild. By 2021, the team expanded
with the addition of Britt Gotcher as
a partner, furthering the company's
focus on innovation, enterpriselevel
business and the transformative
value of AV.
Now, in 2024, Cory's celebrates 70
years in business and has rebranded
the company into three distinct
divisions: Cory's Spaces (integrated
AV installations), Cory's Onsite (onsite
technical services) and Cory's
Live (event production and rental).
CORY'S

http://www.corys.pro

Commercial Integrator + Security Sales April 2024

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