Commercial Integrator + Security Sales April 2024 - 35

Today, Cory's offers a multi-faceted
offering of rental, live-event production,
creative services, technology
installations, system design, preventative
maintenance, troubleshooting
and in-house partnerships. The new
rebranding is a testament to the company's
evolution.
The Cory's Standard
Cory's reputation as a trustworthy
company began with founder Joseph F.
Cory, who emphasized exceptional client
experiences. CEO and partner Brad
Poarch remembers his grandfather's
vision: " We aim to provide such excellent
service that clients return time and
again, " he says. " Looking at our 70-year
history, we still serve clients from decades
ago. This is due to our philosophy
of setting high standards that create
lifetime customers. Our focus on relationships
guarantees repeat business
and total customer trust. "
COO and partner John Cory reminisces,
" Our company's ethos, from my
grandfather's era, has always centered
around innovation in audiovisual to
meet client needs. He was a pioneer,
creating custom control systems for
multiple screens in the '60s and '70s
when none existed. His ingenuity led
him to motorize a projector screen to
eliminate refl ections. Like him, I'm an
electrical engineer at heart, constantly
seeking ways to simplify complex technology
for our users. "
Five core values have stood the test of
time: quality, honesty, innovation, client
centricity and a collective mindset. " We
infuse these values into every interaction,
both internally and externally, "
adds Poarch. " Our primary goal is to
invest in each other's success, making
lives easier and better. " Cory's strategy is
rooted in prioritizing customer care and
upholding integrity. Poarch acknowledges,
" We've had instances where we
undersold labor or equipment didn't
perform as expected. Regardless, our
stance is always customer-fi rst. "
Britt Gotcher, SVP of sales and marketing
and partner at Cory's, adds, " As
a small-sized company, our strength
lies in people and relationships. We
rely heavily on existing client relationships
for growth, instead of large
marketing budgets. " This approach has
led to tremendous growth and near90%
repeat customers.
Cory's thrives due to its people,
consistent values and low employee
turnover, with some nearing 40 years
of service. " Over the course of 70 years,
our core values haven't changed much -
we've defi ned them better, " says Poarch.
Pivoting Operations
Amid Pandemic Challenges
When Cory's faced its biggest test - the
pandemic - the company experienced a
signifi cant workforce reduction, decreasing
from 46 employees down to 16. Due
to the company's reliance on events, it
faced a signifi cant challenge in operations.
However, Cory's was able to pivot,
turning its warehouse into a studio for
local nonprofi t organizations to come in
The leadership team at Cory's has transformed
the business to a well-balanced powerhouse
enfolding events and integration services.
April 2024 | Commercial Integrator+Security Sales & Integration
35
CORY'S
Commercial Integrator + Security Sales April 2024

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