Commercial Integrator + Security Sales April 2024 - 80

SSI
ONSITE: GLOBAL PRESS SUMMIT
cloud is simply a means to an end - it's
not an end unto itself. So, what is the
actual sought-after end?
For Morin, ease is the answer. Morin
takes pains to underline that ease does
not mean simplicity, which often can connote
compromised quality. Ease, he says,
is about addressing the many problems
that stakeholders face today.
For example, organizations want to
decrease friction and reduce waste. Organizations
also want to eliminate obstacles
that would impede achieving goals. For
channel partners, ease means driving
efficiency - in particular, delivering on
customer outcomes more quickly and
with fewer impediments.
In short, our speeding to the cloud
reflects a desire to bring the fast experience
of our consumer lives to the
enterprise world. That means nonstop,
continuous video delivery, high availability
and uninterrupted access. This is
exactly the thinking that underpinned
Genetec's creation of Security Center SaaS.
Fireside Chat
During a fireside chat with Racz, he
reflected on the fact that the company's
first cloud-centric offering emerged some
10 years ago, a foundation that undergirds
Security Center SaaS.
Speaking more broadly, though,
Racz sought to elucidate the core
values according to which his company
operates. For example, he touted sustainability
as being a core ethos.
Racz powerfully reinforced Genetec's
commitment to the channel, saying the
company's goal is to help its integrator partners
compete with the do-it-yourself crowd.
" We're betting on the channel, " he
declares, while encouraging integrators to
concentrate their efforts on higher-value
work that only they can do.
Part of the recipe of delivering value is
to become clients' strategic advisor - and
bringing cybersecurity to the fore can be
a big part of that. As Racz observes, the
opposite of security is convenience.
That fact means that industry leaders
like Genetec and its channel partners must
always push against people's tendency to
say, " I can't be bothered to do that. " (This
Constantly evolving security risks - whether physical or cyber - must remain top of
mind for all channel members, but particularly for those working in mission-critical
environments.
manifests in organizations failing to change
default passwords, for example.)
Racz says that Genetec and its partners
are working to " ...make it hard for people
to do the wrong thing. "
Offering guidance on personal and
organization-wide best practices is critical
at this moment, when cybersecurity
risks seem so high. Vincent de Noiret,
application security program manager,
offered an attention-getting presentation
on how malicious actors seek weaknesses
to wreak havoc.
He walked us through some Open
Supervised Device Protocol (OSDP) vulnerabilities
that can compromise access
control efforts. He also demonstrated
relay attacks. These involve using a reader
device to scan an access card, relay it
to another device somewhere else and
then have a third party use that device to
breach a controlled space.
Finally, he demonstrated a device
called Flipper Zero - termed by some
" an RFID Swiss army knife " - that can
be used for everything from harmless
pranks (e.g., changing TV channels in a
bar) to malicious acts (e.g., cloning a car
key fob or a hotel room key).
A sobering presentation, de Noiret's
talk serves as a reminder of the omnipresent
threats that integrators and their
clients face.
80 Commercial Integrator+Security Sales & Integration | April 2024
Visiting Capital One Arena
After a packed day of learning on Feb. 7,
attending global media enjoyed an excursion
the next day to Capital One Arena.
The famed sports and entertainment
complex leverages Genetec solutions,
along with other security technologies, to
ensure visitors are kept safe.
Our guide, Sylvester Servance, director,
venue security, Monumental Sports &
Entertainment (MSE), offered a backstage
tour and insights into Capital One Arena's
security apparatus.
Capital One Arena, a 1.1-millionsquare-foot
facility that can host
20,000-plus guests for hockey games,
basketball games, concerts and more,
presents unique challenges and needs.
Servance and his team recognized the
importance of unifying security across
the entire arena, as well as three ancillary
spaces that MSE oversees: a new e-sports
venue, newly established MSE office
space and a practice venue.
Project leaders chose Genetec Security
Center 5.10 as the main platform through
which all building information is funneled.
Servance and his colleagues, working
closely with systems integrator partner
Siemens, now leverage Genetec to manage
its video surveillance and access control
infrastructure across the whole ecosystem.
Servance reports that Genetec truly
DAN FERRISI
Commercial Integrator + Security Sales April 2024

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