Commercial Integrator + Security Sales July 2024 - 4

CONTENTS
JULY 2024
Emerald X, LLC. | 100 Broadway, 14th
CI VIEWPOINTS
8 | AV Brains & Brawn
Increasingly, technology plays a pivotal role as
education transforms. By Alan C. Brawn
10 | AV as a Business
Succession plans and future leadership: an honest
assessment of readiness. By Tom LeBlanc
12 | The Service Desk
Insights into vetting prospective vendor partners,
evaluating existing vendor relationships and more.
Compiled by Dan Ferrisi
14 | Making Waves
Ten key communication tips for women on speaking
your truth and dealing with diffi cult situations.
By Brandy Alvarado-Miranda
18 | Perfecting Your Craft
All of us need a sense of camaraderie and support.
All of us need a place where we can vent and share
wins. By Alesia Hendley
SSI VIEWPOINTS
34 | Business
Fitness
How would you
defi ne a professional
salesperson? What
characteristics and
skills do they possess?
By Paul Boucherle,
CPP CSC
36 | Legal Briefi ng
Most fi re alarm
subscribers are required
to insure their building
against casualty loss,
including loss by fi re.
By Ken Kirschenbaum
37 | Big Idea
Have you ever thought
about developing your
own BIG IDEA? Well,
grab a pen and pad!
By Ron Davis
38 | Integrator
Insights
What can TSA airport
checkpoints tell us
about security systems
integration?
By Devin Baize
60 | On the RISE
Devin Gonzalez,
video insight product
champion at i-PRO
Americas.
64 | Between
Us Pros
Thoughts on getting
people on the same page.
By Scott Goldfi ne
EDITORIAL
6 | Editor's Note
By Dan Ferrisi
Cover image courtesy of
Heather Bellini Photography/Southtown Audio Video
4 Commercial Integrator+Security Sales & Integration | July 2024
commercialintegrator.com
@commintegrator
EDITORIAL
GROUP EDITOR, COMMERCIAL AND SECURITY Dan Ferrisi | dan.ferrisi@emeraldx.com
ASSOCIATE EDITOR Amala Reddie | amala.reddie@emeraldx.com
TECHNOLOGY EDITOR Robert Archer | robert.archer@emeraldx.com
DIGITAL EDITOR Alyssa Borelli | alyssa.borelli@emeraldx.com
DESIGN LEAD Katie Stockham | katie.stockham@emeraldx.com
ADVERTISING SALES
VICE PRESIDENT OF SALES, CONTENT Laura Lubrano | 917-301-3815 | laura.lubrano@emeraldx.com
SALES DIRECTOR Shawn Tobin | 774-505-8014 | shawn.tobin@emeraldx.com
ACCOUNT EXECUTIVE Chelsea Cafi ero | 774-505-8020 | chelsea.cafi ero@emeraldx.com
MARKETING MANAGER Megan Campbell | megan.campbell@emeraldx.com
PRODUCTION
CR EATIVE SERVICES DIRECTOR Manuela Rosengard | manuela.rosengard@emeraldx.com
PROUD MEMBER OF
SUPPORTING THE MEMBERS OF
Floor | New York, New York 10005 | 800-440-2139
securitysales.com
@SSIMagazine
EDITORIAL
GROUP EDITOR, COMMERCIAL AND SECURITY Dan Ferrisi | dan.ferrisi@emeraldx.com
DIGITAL EDITOR D. Craig MacCormack | craig.maccormack@emeraldx.com
C ONTRIBUTING WRITERS Devin Baize, Paul Boucherle, Ron Davis, Matt Fishback, Scott
Goldfi ne, Ken Kirschenbaum, Amala Reddie
DESIGN LEAD Katie Stockham | katie.stockham@emeraldx.com
ADVERTISING SALES
VICE PRESIDENT OF SALES, CONTENT Laura Lubrano | 917-301-3815 | laura.lubrano@emeraldx.com
ACCOUNT EXECUTIVE Dan Wilkins | 774-505-8013 | dan.wilkins@emeraldx.com
ACCOUNT EXECUTIVE Keri Whoriskey | 508-294-3321 | keri.whoriskey@emeraldx.com
MARKETING MANAGER Megan Campbell | megan.campbell@emeraldx.com
PRODUCTION
CR EATIVE SERVICES DIRECTOR Manuela Rosengard | manuela.rosengard@emeraldx.com
EDITORIAL ADVISORY BOARD
Matthew Barnette PSA Security Network, Westminster, Colo. Tony Byerly Securitas Electronic
Security, Uniontown, Ohio Scott Goldfi ne Elite Interactive Solutions, Los Angeles, Calif.
M ichael Jagger Provident Security, Vancouver, B.C., Canada Craig Jarrett Netronix, San Jose,
Calif. John Loud President, LOUD Security Systems, Kennesaw, Ga. Kirk MacDowell MacGuard
Security Advisors, Lake Oswego, Ore. John Nemerofsky Sage Integration, Kent, Ohio
Joe Nuccio ADT, Boca Raton, Fla. Joey Rao-Russell Kimberlite, Fresno, Calif. Mitch Reitman
Reitman Consulting Group, Fort Worth, Texas
EMERALD CORPORATE
President and CEO Hervé Sedky
Chief Financial Offi cer David Doft
Chief Information Offi cer Bill Charles
General Counsel and Corporate Secretary Stacey Sayetta
Executive Vice President, People and Culture Ren Akinci
Executive Vice President, Content Division Danielle Puceta
Senior Vice President, Communications Beth Cowperthwaite
Senior Vice President and Controller Kate Elder
Senior Vice President and Editor-in-Chief William Gannon
Senior Vice President, Sales Anthony Losanno
Senior Vice President, Corporate Development Les Weir
Senior Vice President, Marketing Joseph Webster
Senior Vice President, Marketing and Digital Operations Joanne Wheatley
Subscription Inquiries 847-559-7533 - SSI@OMEDA.COM
R eprints & EPrints The YGS Group, 800-290-5460, reprints@theygsgroup.com
http://www.commercialintegrator.com http://www.securitysales.com
Commercial Integrator + Security Sales July 2024

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