Commercial Integrator + Security Sales May 2024 - 15

all across the world. When you understand
what women everywhere are going
through, you can become an ambassador
for change. You can have those difficult
conversations, set those pay-range
boundaries, uplift your coworkers and
create a more welcoming environment
for generations to come.
The Power of
Meaningful Mentorship
When it comes to women in AV/IT, there's
nothing more valuable than mentorship.
The guidance, support and advocacy
that mentors provide can make all the
difference, whether a mentee is just
starting out or freshly beginning a
new higher-up role. Mentors possess
invaluable insight into the industry
broadly - but, even more importantly,
the industry through the lens of underrepresented
women.
These mentors create irreplaceable
feelings of community, constantly
empowering women to advance their
careers. For all the seasoned professionals
reading this, being a mentor is highly
in demand. So, seek out professional
groups or create your own effective
messaging to nurture the next generation
of AV/IT extraordinaires.
For every meeting in which a man
talks over you, there's a mentor ready to
listen. For every inappropriate comment
or joke, there's a wave of women
with similar stories to make you feel
strength. For every time you feel alone
in your workplace, there's a network of
women out there waiting to connect.
There are truly countless reasons that
fostering an environment of support
and admiration through mentorship is
vitally important.
As an industry, we need to have a
diverse group of talented individuals
passionate and at the ready. If we don't, it
will show. The AV/IT products distributed
to the masses will lack a true understanding
of all the people looking to use them.
By employing the actual technology and
platforms we work to better, we can also
better the professional development and
work environment for countless women
everywhere.
Embracing and Enacting
Change in the AV/IT Industry
As these groups and relationships
take form, we will really start to see a
difference in the environment in the AV/
IT world. It has been proven that gender
diversity in technical roles also leads
to higher degrees of innovation. It's
important to take mentorship to a higher
level, where support can build a whole
new level of operations.
Passion, confidence and efficiency
are the ingredients that breed the best
kind of workplace. Whether you are (or
intend to be) a mentor or a mentee, the
ultimate end goal is an inclusive and
equitable industry. CI
CARRIE MCKENZIE-BUSH is director of
marketing at Peerless-AV.
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May 2024 | Commercial Integrator+Security Sales & Integration
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Commercial Integrator + Security Sales May 2024

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