Commercial Integrator + Security Sales May 2024 - 43

yourself) immersed in what's coming. It means that part of
your budget - both time and money - must be allocated to
trying things out and, ultimately, adding them to the portfolio.
It means you will also need to be in a position to own the
home, including the Wi-Fi networks, the home automation
and the energy management. If you're going to be in the residential
market, you must be able to do this. There are those
from this generation who are going to be there soon - in fact,
a fair number of them are there now.
It also means you need a monitoring center - either your
in-house center or a wholesale company - that is capable of
monitoring and helping you be successful in all these disciplines.
Monitoring centers also have to be in a place where
their automation can manage all these systems and platforms
in order to make it all work seamlessly. They must be able
to deliver a rich customer experience that the new digital
consumers want and, in fact, demand. It's no longer acceptable
merely to call a subscriber, tell him or her that the alarm
is going off, and ask what he or she would like you to do.
The specialist of the future must have really solid situational
awareness and a much better understanding of the user's risk
profile in order to be of value.
It's Time for Change
It's time for change. It's coming with or without you. It's
up to you to decide if you're going to be part of this or if
you're going to be left behind. These are some of the most
exciting times ever in the history of the security industry. If
you embrace the changes, I believe you will have incredible
opportunities to grow and expand and do things you never
would have considered before, all while making more money
doing it than you thought possible. But you need that innovator...that
dreamer...that person who thinks differently.
Steve Jobs was never as right as when he said, " Innovation
distinguishes between a leader and a follower. " It may be time
to let the crazies lead for a while. SSI
MORGAN HERTEL is vice president of technology and innovation for Rapid Response Monitoring. He can be reached at mhertel@rrms.com.
May 2024 | Commercial Integrator+Security Sales & Integration
43

http://IDISAmericas.com

Commercial Integrator + Security Sales May 2024

Table of Contents for the Digital Edition of Commercial Integrator + Security Sales May 2024

Commercial Integrator + Security Sales May 2024 - Cover1
Commercial Integrator + Security Sales May 2024 - Cover2
Commercial Integrator + Security Sales May 2024 - 1
Commercial Integrator + Security Sales May 2024 - 2
Commercial Integrator + Security Sales May 2024 - 3
Commercial Integrator + Security Sales May 2024 - 4
Commercial Integrator + Security Sales May 2024 - 5
Commercial Integrator + Security Sales May 2024 - 6
Commercial Integrator + Security Sales May 2024 - 7
Commercial Integrator + Security Sales May 2024 - 8
Commercial Integrator + Security Sales May 2024 - 9
Commercial Integrator + Security Sales May 2024 - 10
Commercial Integrator + Security Sales May 2024 - 11
Commercial Integrator + Security Sales May 2024 - 12
Commercial Integrator + Security Sales May 2024 - 13
Commercial Integrator + Security Sales May 2024 - 14
Commercial Integrator + Security Sales May 2024 - 15
Commercial Integrator + Security Sales May 2024 - 16
Commercial Integrator + Security Sales May 2024 - 17
Commercial Integrator + Security Sales May 2024 - 18
Commercial Integrator + Security Sales May 2024 - 19
Commercial Integrator + Security Sales May 2024 - 20
Commercial Integrator + Security Sales May 2024 - 21
Commercial Integrator + Security Sales May 2024 - 22
Commercial Integrator + Security Sales May 2024 - 23
Commercial Integrator + Security Sales May 2024 - 24
Commercial Integrator + Security Sales May 2024 - 25
Commercial Integrator + Security Sales May 2024 - 26
Commercial Integrator + Security Sales May 2024 - 27
Commercial Integrator + Security Sales May 2024 - 28
Commercial Integrator + Security Sales May 2024 - 29
Commercial Integrator + Security Sales May 2024 - 30
Commercial Integrator + Security Sales May 2024 - 31
Commercial Integrator + Security Sales May 2024 - 32
Commercial Integrator + Security Sales May 2024 - 33
Commercial Integrator + Security Sales May 2024 - 34
Commercial Integrator + Security Sales May 2024 - 35
Commercial Integrator + Security Sales May 2024 - 36
Commercial Integrator + Security Sales May 2024 - 37
Commercial Integrator + Security Sales May 2024 - 38
Commercial Integrator + Security Sales May 2024 - 39
Commercial Integrator + Security Sales May 2024 - 40
Commercial Integrator + Security Sales May 2024 - 41
Commercial Integrator + Security Sales May 2024 - 42
Commercial Integrator + Security Sales May 2024 - 43
Commercial Integrator + Security Sales May 2024 - 44
Commercial Integrator + Security Sales May 2024 - 45
Commercial Integrator + Security Sales May 2024 - 46
Commercial Integrator + Security Sales May 2024 - 47
Commercial Integrator + Security Sales May 2024 - 48
Commercial Integrator + Security Sales May 2024 - 49
Commercial Integrator + Security Sales May 2024 - 50
Commercial Integrator + Security Sales May 2024 - 51
Commercial Integrator + Security Sales May 2024 - 52
Commercial Integrator + Security Sales May 2024 - 53
Commercial Integrator + Security Sales May 2024 - 54
Commercial Integrator + Security Sales May 2024 - 55
Commercial Integrator + Security Sales May 2024 - 56
Commercial Integrator + Security Sales May 2024 - 57
Commercial Integrator + Security Sales May 2024 - 58
Commercial Integrator + Security Sales May 2024 - 59
Commercial Integrator + Security Sales May 2024 - 60
Commercial Integrator + Security Sales May 2024 - 61
Commercial Integrator + Security Sales May 2024 - 62
Commercial Integrator + Security Sales May 2024 - 63
Commercial Integrator + Security Sales May 2024 - 64
Commercial Integrator + Security Sales May 2024 - 65
Commercial Integrator + Security Sales May 2024 - 66
Commercial Integrator + Security Sales May 2024 - 67
Commercial Integrator + Security Sales May 2024 - 68
Commercial Integrator + Security Sales May 2024 - 69
Commercial Integrator + Security Sales May 2024 - 70
Commercial Integrator + Security Sales May 2024 - 71
Commercial Integrator + Security Sales May 2024 - 72
Commercial Integrator + Security Sales May 2024 - Cover3
Commercial Integrator + Security Sales May 2024 - Cover4
https://www.nxtbook.com/emerald/CommercialIntegratorSecuritySales/20250102
https://www.nxtbook.com/emerald/CommercialIntegratorSecuritySales/novdec_2024
https://www.nxtbook.com/emerald/CommercialIntegratorSecuritySales/oct_2024
https://www.nxtbook.com/emerald/CommercialIntegratorSecuritySales/sept_2024
https://www.nxtbook.com/emerald/CommercialIntegratorSecuritySales/august_2024
https://www.nxtbook.com/emerald/CommercialIntegratorSecuritySales/july_2024
https://www.nxtbook.com/emerald/CommercialIntegratorSecuritySales/june2024
https://www.nxtbook.com/emerald/CommercialIntegratorSecuritySales/may2024
https://www.nxtbook.com/emerald/CommercialIntegratorSecuritySales/april2024
https://www.nxtbook.com/emerald/CommercialIntegratorSecuritySales/march2024
https://www.nxtbook.com/emerald/CommercialIntegratorSecuritySales/janfeb2024
https://www.nxtbook.com/emerald/CommercialIntegratorSecuritySales/novdec2023
https://www.nxtbook.com/emerald/CommercialIntegratorSecuritySales/septoct2023
https://www.nxtbookmedia.com