Commercial Integrator + Security Sales Nov/Dec 2023 - 34

CI
INTEGRATOR OF THE YEAR: FELIX MEDIA SOLUTIONS
is coming, " Felix says. " And to cry about it
is fruitless. Shed a tear; be present in that
sadness that change is going to kill something
you have loved; and then wipe your
face, roll up your sleeves and get to work! "
Cloud Management
Felix's belief in the need to constantly
scan the horizon, anticipate changes and
adapt accordingly is why he is pushing for
everything to be cloud managed. " We've
been advocating this approach to major
manufacturers for some time now, " he
says, emphasizing the need to align with
the perspective of IT professionals - who
are AV's new primary customers. " It's
not the offi ce manager and the facilities
person anymore, " he says. " You're in the
same closet with security and IT, [who] all
do the same thing with diff erent hardware.
It's an 'if-this-then-that' logic. These
are all machines that are responsive to us.
A door controller is no diff erent than a
control processor. "
Felix knows that staying ahead in the
game means embracing the future of
technology. " Our focus is on cloudmanaged
systems, IoT, recurring revenue
and providing a range of services that
create lasting connections with our
customers, " he states. " Some may call it
marketing jargon, but those who ignore
these trends won't last long. "
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ters on a mono-track journey of pulling
cable; instead, it's a vast, intricate web
of interconnected services. Every day,
everything is moving forward quickly.
" More and more people want our
attention for products and services, " Felix
remarks. " And the [integration fi rms] that
are off ering your customers the products
and services that you are not off ering - at
some point, they're going to leave you for
someone who can provide everything. "
The harsh reality for many businesses
today is to adapt or risk being leſt behind.
Stay ahead of the curve, anticipate the future
and deliver what your customers need
before they even realize that they need it.
Summiting Everest
" Everest has always intrigued me, " Felix
refl ects. " Not for conquering it, but [for]
understanding why people risk their lives
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for a fl eeting triumph. " He continues,
" The mountain's path is lined with 200
bodies, a grim reminder of the risks involved.
The most famous [is] 'Green Boots,'
an anonymous climber who became a
landmark on the route to the summit. "
This mirrors businesses making poor
decisions, leading to failure and leaving
behind only tales of hubris. Success, like
summiting Everest, requires thorough
preparation, a robust team, detailed planning
and a bit of luck. Failure to prepare
is preparing for failure.
" Achievement isn't always about scaling
mountains, " Felix concludes. " It's oſt en
about quiet perseverance. I may not
aspire to climb a mountain, but I strive to
be prepared for today, tomorrow and the
future. " CI
34 Commercial Integrator+Security Sales & Integration | Nov/Dec 2023
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Commercial Integrator + Security Sales Nov/Dec 2023

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