Commercial Integrator + Security Sales Nov/Dec 2023 - 47

to the influence of AI. When we asked
our interviewees about the impact of AI
on business-resource software, their responses
reflected a mix of apprehension
and anticipation.
According to Fortin, there is a huge
opportunity to leverage AI to help
commercial AV and security integrators,
particularly with design, programming
(scripting) and program reports. What's
more, AI can enhance ROI through
data-driven insights, enabling integrators
to measure the effectiveness of their projects
in real time and allocate resources
more efficiently. However, Fortin sounds
a note of caution, saying, " It's critical that
we remember that AI is simply a tool like
a calculator, and humans still need to
know what information to feed it to get a
result - for now. "
AI Creates Additional Efficiencies
Peters, too, believes that AI can create
some additional efficiencies within business-resource
software. " AI can help with
data entry and decrease [the time] it takes
to complete certain tasks, " she begins.
" This should result in higher profitability
for the company. " In Peters' opinion,
although there is a need for the human element
to check some of the data, AI can still
be highly beneficial. " It can also be used
when the software is being developed, " she
states, " as AI can review code, [and] test
and debug software, while it is in the development
stage. " Thus, with the help of AI,
updates to and revisions of software can be
rolled out on a quicker timeline.
For Tungl, the impact of AI is especially
profound on the marketing landscape.
" It's not an exaggeration to say that AI
is revolutionizing our industry, shaping
the future of how businesses connect
with their audiences and deliver value, "
he observes. " With advanced algorithms
and machine learning, we can analyze
massive datasets to understand individual
customer preferences and behaviors. "
This, in turn, Tungl remarks, enables
integrators to create hyper-personalized
marketing campaigns that resonate with
consumers on a one-to-one level. " No
longer are we limited to generic mass advertising, "
he emphasizes. " AI empowers
us to tailor our messaging to the unique
needs and interests of each customer. "
Tungl spotlights AI's ability to predict
customer behavior as another game
changer. " This means we can anticipate
market shifts, adapt our strategies in real
time and seize opportunities before our
competitors do, " he says. From Tungl's
perspective, AI doesn't just automate
tasks; more importantly, it augments
integrators' decision-making capabilities,
thereby allowing them to stay ahead of
the curve.
AI can certainly empower commercial
AV and security integrators to connect
with customers on a deeper level, predict
industry trends, enhance customer
service and optimize projects. However,
there is a need to exercise caution when
relying on AI, as it still operates on relatively
ungoverned grounds. As Schmidtendorff
points out, although AI will advance
projects in terms of efficiency, save
countless hours and offer opportunities
that were not previously possible, there is
a level of concern regarding how it will be
regulated in the future.
Speaking along similar lines, DeStefano
urges commercial AV and security integrators
to err on the side of caution when
using AI with their business-resource
software, as it is still yet to reach maturity.
" However, " he adds, " I do think that, when
AI matures, it will allow for businesses to
get quicker analysis and potential solutions
that may not be readily visible. "
In Conclusion
For commercial AV and security integrators,
the bottom line when it comes to
finding the right business-resource software
is that it should ultimately provide a
flexible and scalable solution that boosts
your company's operations. What's more,
transitioning from multiple software
applications to a streamlined, end-to-end
solution has allowed integrators to align
their company's overall mission and
goals, thereby helping them to achieve
sustainable growth.
As Tungl proclaims, having the right
business-resource software is " ...not just
an option anymore; it is a necessity for
any forward-thinking organization. " CI
Nov/Dec 2023 | Commercial Integrator+Security Sales & Integration
47
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