Commercial Integrator + Security Sales September 2024 - 34

CI
EVENTS: CIX 2024
The robust conference program at CIX 2024 will feature numerous sessions created by the Interactive Multimedia & Collaborative
Communications Alliance (IMCCA).
today. " According to McGraw, the Smart
Stage sessions, taking place Sept. 5 to 7,
will cover topics of all sorts: digital signage,
8K content, lighting trends, home
theater and more. He remarks that the
virtue of the Smart Stage is that it offers
attendees ways to improve their business
while also doing their own professional
development.
Another key aspect of the co-located
event is the vast networking opportunities
for exhibitors and attendees. " It's
like homecoming week for the industry, "
McGraw says. " At the same time, there's
a serendipity of meeting new colleagues
and peers with whom you might do
business, collaborate, or even exchange
ideas and information. "
To further reap the benefits of networking,
the show will provide registered
attendees and exhibitors with access to
a mobile app for matchmaking. The app
is an interactive and personalized event
lobby and is powered by AI recommendations.
Users will see meeting requests
from exhibiting brands and peers, suggested
matches and relevant connections.
Emphasizing the importance of networking,
McGraw remarks, " There's a lot
to talk about at the show, and that's part
of the [overall] value! "
Final Thoughts
McGraw concludes by opining that the
biggest value proposition of CEDIA Expo
and CIX 2024's co-location is that they
Manufacturer Product
Training (MPT) Sessions at CIX 2024
Manufacturer Product Training sessions, also known as MPTs, are manufacturerled
user group sessions. By participating in these sessions, attendees can dive
deep into the functionality of products that they're either currently integrating or
still considering for projects. All of the solutions covered in the training sessions
are represented by exhibitors on the show floor.
Interested attendees can choose from sessions covering topics such as
installation and programming techniques, best practices as well as strategic
business insights like how to integrate new products into the sales strategy and
how to optimize profits from existing portfolios.
Participating exhibitors for the MPTs include the following: Crestron, Lutron,
Russound, AiSPIRE, Nice, Snap One, SoundTube Entertainment, Sonos, Access
Network, Yamaha and many more.
34 Commercial Integrator+Security Sales & Integration | September 2024
Scan the QR code above to
learn more about Commercial
Integrator Expo or to register
for the show.
Also, scan the QR code
below to check out the full
conference schedule -
with the ability to filter by tag,
day, location, format,
track and even language.
bring about a new level of excitement.
This emerges from adding commercialcentric
brands that normally would not
be part of CEDIA Expo (and vice versa,
with commercial specialists learning
how to tap into residential opportunities
they might otherwise be unaware of).
" Everyone wants to see and discover
new brands [and business] opportunities,
and the co-located shows will help
achieve and elevate that experience, "
he says. CI
ALYSSA BORELLI/EMERALD

Commercial Integrator + Security Sales September 2024

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