Commercial Integrator + Security Sales Sept/Oct 2023 - 28

CI 40 UNDER 40: CELEBRATING YOUNG TALENT
sponsored by
Victoria Rook, 27
Software Developer,
Control Concepts, Inc.
Rook is a soſt ware developer for Control Concepts,
specializing in API integration that connects thirdparty
devices to control platforms. She has had the
opportunity to wear a variety of hats throughout
her AV career, including AV programmer, designer,
installer and fi eld engineer, providing her with a lot
of experience in a short amount of time. As a soſt ware
developer, she has concentrated on expanding her
knowledge of modern programming languages and a
variety of AV control platforms.
Gisela Ramirez, 38
Global Sales Director, LATAM
and Caribbean, Exertis Almo
Alex Peras, 30
Senior Director, UC and
Corp Development Partnerships,
Crestron Electronics
In his current role, Peras leads the Unifi ed
Communications Product Management team,
developing the product strategy and roadmap for
Crestron Flex and the company's intelligent video
solutions. Additionally, he manages technical
partnerships with Microsoſt , Zoom, Intel,
Qualcomm, Dell and others. Over the course of
his 11-year career, he has led the acquisition and
integration of 1 Beyond, managed the DigitalMedia
product portfolio, including DM NVX, and launched
hundreds of new products.
As a global sales director, Ramirez oversees
the sales operations and strategies for Exertis
Almo. With a decade of experience in the
industry, she has successfully climbed the
corporate ladder from inside sales to her
current role. Some key accomplishments
include consistently exceeding sales targets,
expanding the company's market share in
new regions, and building and leading highperforming
sales teams.
Jessica Edelberg, 39
Director of Marketing, Avidex
Edelberg is an energetic marketing leader, executing
growth marketing strategies, PR and experiential
events to double converted MQLs for the past three
years. She successfully led Avidex's brand strategy
through acquisition, fostering internal and external
brand loyalty. A key stakeholder in Avidex's Strategic
Partner Program, she brings a collaborative
approach to nurturing AV industry partnerships for
shared success.
Benjamin Hardy, 37
Senior Product Manager,
Sharp NEC Display Solutions
For over a decade, Hardy has been on the
front end of product development and
product management for Sharp/NEC largeformat
displays. His role involves developing
and defi ning market needs, then working
with global engineering/development to
launch that product through the various
sales channels, while being a marketing and
technical resource to internal sales teams
and customers across the AV industry.
28 Commercial Integrator+Security Sales & Integration | Sept/Oct 2023

Commercial Integrator + Security Sales Sept/Oct 2023

Table of Contents for the Digital Edition of Commercial Integrator + Security Sales Sept/Oct 2023

Commercial Integrator + Security Sales Sept/Oct 2023 - Bellyband 1
Commercial Integrator + Security Sales Sept/Oct 2023 - Bellyband 2
Commercial Integrator + Security Sales Sept/Oct 2023 - Cover1
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Commercial Integrator + Security Sales Sept/Oct 2023 - Cover3
Commercial Integrator + Security Sales Sept/Oct 2023 - Cover4
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