Commercial Integrator + Security Sales Sept/Oct 2023 - 34

CI
EVENTS: MERGED ECOSYSTEMS
USHERS IN THE
ERA OF CONVERGENCE
Jason McGraw, show
director of CIX23,
spotlights the unique
value proposition of the
show for all attendees.
By Amala Reddie
" WE'RE LIVING IN THE ERA of the
Jetsons, " Jason McGraw, CTS, group vice
president of CEDIA Expo, Commercial
Integrator Expo and KBIS, declares. " The
rise of smart automation along with the
crossover of residential and commercial
technologies and applications has accelerated
the adoption and integration of
technology everywhere we go. " According
to McGraw, the foundational idea of
Commercial Integrator Expo (CIX23) is to
tap into this crossover and deliver a new
value proposition for systems integrators
and tech managers. He says, " We've seen
the growing convergence of the residential/commercial
or 'resimercial' spaces,
and we want to push forward that conversation
by launching this trade show. "
But what exactly will the inaugural
CIX23 off er attendees? As you read on, you
will see that the show will have much to
off er - from education sessions and product
displays to networking opportunities.
The Genesis of CIX23
As previously mentioned, the concept
behind CIX23 is to emphasize commercial
as well as residential products on the
same overall show fl oor and address marketplace
trends. " Well-known commercial
brands have been longtime exhibitors of
CEDIA Expo, " McGraw recounts. " However,
in recent years, they've also been
exhibiting their commercial products
to engage the crossover of residential
integrators doing commercial projects. "
When Commercial
Integrator Expo (CIX23)
and CEDIA Expo come
together, integration
professionals and other
industry stakeholders
will experience and
better understand
rapidly merging
technology ecosystems.
34 Commercial Integrator+Security Sales & Integration | Sept/Oct 2023
BUSRA/STOCK.ADOBE.COM

Commercial Integrator + Security Sales Sept/Oct 2023

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Commercial Integrator + Security Sales Sept/Oct 2023 - Cover3
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