Commercial Integrator + Security Sales Sept/Oct 2023 - 44

FUTURE VISION
We've also learned that the right room layout can be just
as important. This is especially true for in-person attendees.
We've begun to help our clients and dealers understand that
simple adjustments can enhance both the technology and
the collaborative experience. These solutions can be as simple
as placing cameras and display devices along the longer
wall of a room, or even putting monitors on multiple walls. By
enabling these solutions, we can deliver the best experience.
We can help attendees maintain eye contact, which keeps
everyone engaged.
Furthermore, we're learning that adaptability and flexibility
are the keys to providing solutions for the hybrid
workplace. If a large room is part of a new build or total
retrofit - great. We already have solutions that can be
permanently installed: everything from cameras, to speakers,
to microphones. But if a room must be converted into a
hybrid-ready space quickly and with minimal change to the
room's existing infrastructure, that requires different sets of
solutions. In that case, the key is flexible and easy-to-deploy
solutions that can effectively serve rooms with regularly
changing seating layouts. A best-case scenario, however,
would include an automated ecosystem that ensures that
the entire room functions holistically for the best possible
experience. That could mean creating an entire space that
responds to a single touch to adapt to whatever presentation
or meeting is about to occur - adjusting shading and
lighting (and even climate), recognizing BYOD deployments
without having to download any extra apps or software, and
having management systems in place to help IT departments
handle any issues proactively, instead of reactively. That's the
kind of experience we should all be committed to providing
for our customers.
Jason Moss
IMCCA Member Q-SYS, a division of QSC, LLC
With the shift in work from old-style offices to a more hybrid
culture, it is clear that organizations now need to deliver what
we're calling " high-impact spaces " to entice employees back
into the office and improve both company culture and employee
connection.
Every organization has unique business needs that define
what the term " high-impact spaces " means to them. At a
top level, high-impact spaces are rich in capability and serve
unique purposes in a wide variety of spaces. Examples of
high-impact spaces that we've worked with include:
○ Financial institutions that needed the flexibility to not
only display real-time financial information and market
data on multiple screens but also connect with remote
teams.
At a top level, high-impact spaces are rich in capability and
serve unique purposes in a wide variety of spaces.
○ Media companies that needed to have high-end AV
solutions to share and review content in collaborative,
in-person settings, while also having the ability to bring
in remote participants.
The common denominator centers on high-quality experiences
for employees, flexibility to perform multiple tasks and
seamless switching between those modalities to meet these
unique business needs. These experiences and capabilities
are challenging to duplicate at home, and they give purpose
to employees returning to the office when these types of
engagements are required to support business needs.
According to recent research from analyst firm Frost &
Sullivan, approximately two-thirds of organizations not only
plan to modify their use of office space to accommodate
hybrid work but also will look to deploy high-impact spaces.
Translating this into the opportunity size, Frost & Sullivan
estimates that there were 4.7 million high-impact spaces in
2021, which will more than double to 11.4 million high-impact
spaces worldwide by 2025! The need for employers to attract
employees with modern technology that is easy to use and
that removes any friction, is driving this growth, as is the
imperative to give employees a space where everyone can
participate, giving views and opinions a chance to be heard.
As the workplace continues to evolve, technology for
high-impact meeting spaces ensures companies can bridge
the gaps between their employees, improve engagement and
pave the way for truly transformational meetings.
Kohei Maeda
IMCCA Member Canon
In any organization, individuals' creativity and contributions
are vital. The goal is to empower participants to behave naturally
and ensure an inclusive experience for remote attendees.
44 Commercial Integrator+Security Sales & Integration | Sept/Oct 2023
Commercial Integrator + Security Sales Sept/Oct 2023

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