Commercial Integrator + Security Sales Sept/Oct 2023 - 50

SPONSORED CONTENT
C llab rati n
TODAY and TOMORROW
Jupiter on Key 21:9 5K
Market Differentiators
Collaboration Today and Tomorrow chats with Jupiter's
Sidney Rittenberg on Jupiter's leadership in the 21:9
category and what sets the company's offerings apart.
Collaboration Today and
Tomorrow: How should integrators
evaluate 21:9?
SIDNEY RITTENBERG: There
are a few criteria when buying
a 21:9 5K display. Because
it's not just the proportion;
it's also the resolution that
[can] sometimes interrupt a
traditional layout. Customers
should consider a few factors
on compatibility and usability
of 5K and the 21:9 form factor.
When we set out to develop
the 21:9 5K large LCD line, one
of the first items was ensuring
customers accustomed
to the traditional 16:9 4K form
factor could easily adopt
it. We also thought about
worry-free compatibility with
what they'd been using in the
ecosystem for decades.
To that respect, we
developed the firmware and
hardware not only to drive 5K
but also to leave customers
the freedom to utilize the
added pixels or the added
display real estate. That's
whether it's used as a computer
or a system desktop,
a videoconference display,
a multi-functional canvas
for writing and sharing files,
etc. More useful information
with more display real estate.
Less clutter, more choice and
more visual appeal.
Our own 5K board engineering
and firmware development
cannot be understated.
The 5K compatibility to
traditional HDMI DisplayPort
Type C...the connectivity in
our optical fiber...the RS232
Ethernet...and the ability to
accept a central corporate
IT handshake. There are also
the sleep and wake features
set by third-party platforms,
and our unique reverse-touch
compatibility over Windows,
macOS, Android and Linux
systems. This is throughout
all of our Panas, big or small.
From our 105-inch, to 81-inch,
to 34-inch, and the new sizes
we're bringing out in the near
future. Achieving reverse
touch on a non-touch MacBook,
for example, is quite an
eye opener.
CT&T: Discuss Jupiter's role
in kicking off this 5K trend.
RITTENBERG: Jupiter
started the 5K development,
which has now influenced
the upstream chipset manufacturers
and their ongoing
engineering mindset to
satisfy not just the traditional
broadcast or TV display standard
of 4K or 8K but also 5K.
We put quite a few considerations
into developing 5K
21:9. For example, our global
certs. If you're importing a
21:9 5K display, regardless
of the size...many countries
have their own certification
for importation. Our current
Panas have wide-ranging
global certs. These are
costly and time-consuming
processes. And we're the
only one, I believe, with
such comprehensive certs
coverage. They're not just the
traditional safety certs but
also specific country certs.
We're also the only one
with VESA DisplayHDR certification.
We don't just say
HDR; we actually have the
VESA DisplayHDR certification.
We're MSDS compliant
throughout our tightly managed
supply chain and manufacturing.
That's the Material
Safety Data Sheet, which
outlines components and
parts material that makes
up the finished product and
ensures compliance with
strict chemical and material
standards. We have HDMI
cert, DisplayPort cert, etc.
CT&T: What's new at Jupiter?
RITTENBERG: We're launching
a new generation of
Panas. Called Gen3 internally,
it'll be called the Pana
X line externally. The Gen3,
launched at InfoComm, will
50 Commercial Integrator+Security Sales & Integration | Sept/Oct 2023
Sidney Rittenberg,
CEO of Jupiter.
achieve super-low profiles.
So, after mounting on the
wall with the third-party
mount, they will all still be
under the 100mm ADA compliance
measurement. This
means furniture underneath
a giant 105 is no longer
required after it's mounted
on the wall. And we engineer
a MiniLED backlight and over
2,300 local dimming zone
algorithm - first ever in enterprise
displays. All of them
running on 120Hz - blazing
speed, should any customer
or user want that refresh rate.
Our 5K displays easily also
accept lower-resolution 21:9
settings and a 16:9 4K at full
height. And Gen3 105-inch,
can hang 45 degrees facing
down, which is a difficult task.
CT&T: Any closing thoughts?
RITTENBERG: We're the one
and only 21:9 5K consideration.
We've led since day one,
and we'll continue to lead. We
don't sell 16:9 displays. There
are a lot of 105-inch displays,
and they're put out by
traditional 16:9 manufacturers
who have now witnessed the
noise that Jupiter has created
in 21:9 5K. They're enjoying the
noise Jupiter has generated
on this beautiful cinemascope
format.
Commercial Integrator + Security Sales Sept/Oct 2023

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