MJBizMag August 2022 - 11

FIVE QUESTIONS
for) gram equivalency. I think
what you'll see is those passionate
consumers who really love the
category are going to be that much
more passionate, that much more
evangelical, bringing more products
to more consumers.
So, I think you're going to see
kind of a lagging benefit from the
gram equivalencies. I don't think
anyone's going to overinvest ...
especially since we don't know
when it's going into effect. We're
just happy to see it open up, and
we'll respond reactively to what
happens (in consumer demand).
How do you communicate
with potential consumers?
You have to get creative with your
compliance.
Digital marketing can be an
age-gated environment, and
you're able to communicate in a
much more succinct manner than
you would in a traditional kind of
media mix.
For us, it's about two narratives.
We have an amazing-looking
product that tastes great that
our new consumers will actually
walk into a dispensary for the
first time (to buy). The other
challenge is being undeniably
dope to a budtender so they
can advocate your product once
they're in that store. (Budtenders)
are the gatekeeper to that retail
purchase.
Do you think that in your
lifetime cannabis will be
treated the same as alcohol?
Oh, absolutely. You're talking
about a product that, as it is
legalized, dispels every myth
about what will happen if you
legalize cannabis.
And whether it's strictly tax
revenue or the public sentiment in
support of cannabis ... within my
lifetime, sure, I could see it being
viewed no different than alcohol.
Every day people are welcoming
and accepting cannabis, and that
number inches up every day.
Whether that will manifest in terms
of public policy, I think at some
point that has to tip.
This interview was edited for length
and clarity.
Matt Lamers covers
international markets for
MJBizDaily. You can reach
him at matt.lamers@
mjbizdaily.com.
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MJBizMag

Table of Contents for the Digital Edition of MJBizMag

From the Editor
Five Questions With Paul Weaver
Hemp Notebook
Company News
Industry Developmentts
DEFINE YOUR BRAND
Industtry Players
Unboxed
Our Advertisers
Seed to CEO
MJBizMag - Cover1
MJBizMag - Cover2
MJBizMag - 3
MJBizMag - 4
MJBizMag - 5
MJBizMag - 6
MJBizMag - 7
MJBizMag - From the Editor
MJBizMag - 9
MJBizMag - Five Questions With Paul Weaver
MJBizMag - 11
MJBizMag - Hemp Notebook
MJBizMag - 13
MJBizMag - Company News
MJBizMag - 15
MJBizMag - 16
MJBizMag - 17
MJBizMag - Industry Developmentts
MJBizMag - 19
MJBizMag - 20
MJBizMag - 21
MJBizMag - 22
MJBizMag - 23
MJBizMag - 24
MJBizMag - 25
MJBizMag - 26
MJBizMag - 27
MJBizMag - 28
MJBizMag - 29
MJBizMag - 30
MJBizMag - 31
MJBizMag - 32
MJBizMag - 33
MJBizMag - DEFINE YOUR BRAND
MJBizMag - 35
MJBizMag - 36
MJBizMag - 37
MJBizMag - 38
MJBizMag - 39
MJBizMag - 40
MJBizMag - 41
MJBizMag - 42
MJBizMag - 43
MJBizMag - 44
MJBizMag - 45
MJBizMag - 46
MJBizMag - 47
MJBizMag - 48
MJBizMag - 49
MJBizMag - 50
MJBizMag - 51
MJBizMag - Industtry Players
MJBizMag - 53
MJBizMag - 54
MJBizMag - 55
MJBizMag - Unboxed
MJBizMag - Our Advertisers
MJBizMag - Seed to CEO
MJBizMag - Cover3
MJBizMag - Cover4
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