MJBizMag August 2022 - 38

DEFINE YOUR BRAND
Emerald Fields is one of the retail chains owned by Colorado-based Schwazze. Photo by Matthew Staver
PRUNING
J
ulie Suntrup joined Schwazze, a vertically integrated
cannabis business, in late 2020 as head of marketing
and merchandising. The Denver-based company was
coming off a checkered acquisition spree and was in the
middle of a sputtering rebrand.
" When I got to the company, I found a disconnect
(between the company and how it was being presented) ...
which led to us say, 'Hey, if we're a modern company that's
data-driven, and we're a house of brands, I don't think the
current brand reflects who we are,' " Suntrup recalled.
38 August 2022 | MJBizMagazine
By Omar Sacirbey
WITH A PURPOSE
Marketing executive who joined Denver-based Schwazze at a time of upheaval
pinpoints brand identity going forward
The realization led to a process of rebranding that began
with interviewing Schwazze executives to " figure out their
mindset " and express it in deed, word and art.
Suntrup led that effort, which has included new designs
and messaging on things such as business cards and
letterhead. At press time, the company planned to roll out a
new website in late July.
Schwazze, which Suntrup describes as a house of brands,
expects to finish other rebranding projects this year, such as a
redesign and new tagline for its 18 Star Buds stores in Colorado.

MJBizMag

Table of Contents for the Digital Edition of MJBizMag

From the Editor
Five Questions With Paul Weaver
Hemp Notebook
Company News
Industry Developmentts
DEFINE YOUR BRAND
Industtry Players
Unboxed
Our Advertisers
Seed to CEO
MJBizMag - Cover1
MJBizMag - Cover2
MJBizMag - 3
MJBizMag - 4
MJBizMag - 5
MJBizMag - 6
MJBizMag - 7
MJBizMag - From the Editor
MJBizMag - 9
MJBizMag - Five Questions With Paul Weaver
MJBizMag - 11
MJBizMag - Hemp Notebook
MJBizMag - 13
MJBizMag - Company News
MJBizMag - 15
MJBizMag - 16
MJBizMag - 17
MJBizMag - Industry Developmentts
MJBizMag - 19
MJBizMag - 20
MJBizMag - 21
MJBizMag - 22
MJBizMag - 23
MJBizMag - 24
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MJBizMag - 26
MJBizMag - 27
MJBizMag - 28
MJBizMag - 29
MJBizMag - 30
MJBizMag - 31
MJBizMag - 32
MJBizMag - 33
MJBizMag - DEFINE YOUR BRAND
MJBizMag - 35
MJBizMag - 36
MJBizMag - 37
MJBizMag - 38
MJBizMag - 39
MJBizMag - 40
MJBizMag - 41
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MJBizMag - 45
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MJBizMag - 47
MJBizMag - 48
MJBizMag - 49
MJBizMag - 50
MJBizMag - 51
MJBizMag - Industtry Players
MJBizMag - 53
MJBizMag - 54
MJBizMag - 55
MJBizMag - Unboxed
MJBizMag - Our Advertisers
MJBizMag - Seed to CEO
MJBizMag - Cover3
MJBizMag - Cover4
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