MJBizMag August 2022 - 56

UNBOXED Cannabis Packaging and Design Insights
It's a
Wrap
Lowell Farms'
packaging for hashwrapped
pre-rolls
offers a layered reveal
By Kate Bertrand Connolly
L
owell Herb Co. selected
luxurious and protective
packaging for its limitededition
Hash Wraps, offering
consumers a distinctive unboxing
experience while safeguarding the
single pre-roll within.
The Hash Wrap, produced by
Monterey County, California-based
Lowell Farms, contains 1 gram of
hash pressed into a thin sheet and
hand-rolled around 0.8 grams of
whole flower.
Hash Wraps are produced in small
batches and are available at retail
only through limited drops throughout
the year. The first drop debuted
in September 2021.
The product " is for cannabis connoisseurs
who want to experience
a premium, high-potency pre-roll, "
said Spencer Pederson, vice president
of brand strategy at Lowell
Farms. The product's THC content
is 46%.
Subtle, but Elevated
Each glass-tipped Hash Wrap is
packaged in a food-grade glass tube
with a child-resistant lid. The tube
is packed inside a rigid box with
a hinged lid and magnetic clasp; a
molded insert secures the tube.
The layers of packaging ensure
the integrity of the product, which
can become brittle if not stored
56 August 2022 | MJBizMagazine
Photo Courtesy of Lowell Farms
SUPPLIERS
Box: Pkg Outside Limited,
linkedin.com/company/papertubebox
Tube, cap and glass tip: Nantong
Oufeiya Imp. & Exp. Trade Co.,
ntoufeiya.en.alibaba.com
Labels: Jano Printing & Mailworks,
janoprint.com
properly. They also provide the
" unboxing experience that you'd
expect from an (upscale) product, "
Pederson told MJBizMagazine.
He added that subtle branding,
with black foil on black kraft paper,
gives the box " an elevated look
with a very tactile, textured finish. "
Lowell Farms designed the Hash
Wrap packaging in-house.
For consistency with the other
Lowell Herb Co. products, the Hash
Wrap package sports a wraparound
label with a serrated edge.
Starting Fresh
Overall, the package is designed
to be sophisticated, " akin to
something you'd expect from a nice
whiskey or cigar box, " Pederson
noted.
The product " was a completely
new concept for the Lowell brand,
so it was exciting to have the
opportunity to start fresh and build
something truly new, " he said. " It
was a chance to break the mold of
what a traditional Lowell product
might look like. "
The retail price of Hash Wraps
supports the use-and cost-of
robust, multicomponent packaging
and high-end decorating: Hash
Wraps sell for $45 at Lowell Farms'
online store, and the product is sold
at cannabis retailers throughout
California.
To suggest a product, email
magazine@mjbizdaily.com.

http://www.linkedin.com/company/papertubebox http://ntoufeiya.en.alibaba.com http://www.janoprint.com

MJBizMag

Table of Contents for the Digital Edition of MJBizMag

From the Editor
Five Questions With Paul Weaver
Hemp Notebook
Company News
Industry Developmentts
DEFINE YOUR BRAND
Industtry Players
Unboxed
Our Advertisers
Seed to CEO
MJBizMag - Cover1
MJBizMag - Cover2
MJBizMag - 3
MJBizMag - 4
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MJBizMag - From the Editor
MJBizMag - 9
MJBizMag - Five Questions With Paul Weaver
MJBizMag - 11
MJBizMag - Hemp Notebook
MJBizMag - 13
MJBizMag - Company News
MJBizMag - 15
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MJBizMag - 17
MJBizMag - Industry Developmentts
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MJBizMag - DEFINE YOUR BRAND
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MJBizMag - Industtry Players
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MJBizMag - Unboxed
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MJBizMag - Seed to CEO
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