Party on, Weed Cannabis brands and products steeped in nostalgia aim to attract multigenerational consumers By Chris Casacchia Musicians and afi cionados of 1980s and '90s culture have started creating marijuana brands that lean heavily on references to the late 20th century. Examples include Reefers by Sublime, Death Row Records-branded fl ower and Baggie Buds cannabis, which comes packaged in state-compliant Ziploc bags. Those considering this market should know that: * Consumers with fond memories of this era are now in their spending prime. * The soundtracks to movies and shows such as " Stranger Things " have introduced Metallica and other musical icons to a younger generation. * Nostalgic brands still must follow compliance regulations; blunts, for example, cannot contain tobacco. * While recreational marijuana has been legal in some states for more than 10 years, consumers who came of age in the last century might still view cannabis as edgy and something embraced by their favorite artists. mjbizdaily.com | August 2023 39http://www.mjbizdaily.com