MJBiz - August 2023 - 48

UNBOXED Cannabis Packaging and Design Insights
Woman Up
LadyLike's packaging is designed by and for women in Arizona and Utah
By Kate Bertrand Connolly
T
he packaging for LadyLike
cannabis products makes
no bones about its target
consumers: women of legal age to
consume marijuana.
LadyLike's line of products, which
launched in April 2023, include
1-gram vape pods and low-dose
edibles. Its gummies and hardcandy
Flower Drops have
5 milligrams of THC per serving, and
each of its mints is infused with
2 milligrams of THC.
All the packaging incorporates a
strong dose of pink, accented with
colorful floral patterns. The Flower
Shop, a women-led multistate
operator, created the brand.
LadyLike products are sold
through dispensaries and cannabisdelivery
channels in Utah, including
two stores owned by The Flower
Shop. The company's marijuana
retail stores in Arizona also sell the
products.
" A lot of cannabis packaging feels
masculine or stereotypical stoner, "
said Greta Brandt, president of The
Flower Shop in Phoenix. " LadyLike
seeks to break the stigmas around
female cannabis use by offering
beautiful packaging. "
Inspiration for the packaging
design came from cosmetics, skin
care and luxury-goods packaging
" that is feminine and feels like a
work of art (that) you are proud to
display, " she added.
Keeping Kids Out
LadyLike's Flower Drops are packaged
in rectangular tins; the mints
come in small, round tins; the gummies
are sold in glass jars; and the
48 August 2023 | MJBizMagazine
SUPPLIERS
Hard-candy tins and vape
kits: Global Link Sourcing,
globallinksourcing.com
Gummy jars and boxes, mint
tins and vape-pod boxes:
RXDco, rxdco.com
Vape pods and batteries:
Ccell, ccell.com
Package graphics: The Flower
Shop, in-house
Directions instruct consumers to
insert the sleeve into a slot on the
side of the box and slide it down.
" The sleeve serves as a 'key' to
open the box, which is thin and
sleek, " Brandt said.
Following the Rules
Pink dominates the packaging, but
a colorful flower pattern provides
counterpoint on the bases of the
boxes and on Flower Drops tins-at
least in Arizona.
Utah's more restrictive cannabis
vape products are in boxes. All the
packages are child-resistant.
The vape pods and gummies
come in three varieties identified by
colored stickers and caps:
* Balance: THC plus CBC, CBD
and CBG.
* Lively: THC plus CBC and CBD.
* Dreamer: THC plus CBN.
The vape starter kit, which
includes a LadyLike-branded Dart-X
battery from Ccell and one pod,
is packaged in a sliding box with
a sleeve that is part of the childresistant
design.
packaging rules forestall decorative
patterns, so dark pink replaces the
florals in that state.
The Flower Shop also had to
change some product names to
comply with Utah's rules. For example,
the Flower Drops in Arizona are
called Infused Drops in Utah.
Feedback so far has included
not only the products but also
the packaging aesthetic. " It is
unlike anything in the Arizona
and Utah markets, " Brandt noted.
" We worked to create something
bold and unique, like our Ladylike
consumers. "
http://www.globallinksourcing.com http://www.rxdco.com http://www.ccell.com
MJBiz - August 2023

Table of Contents for the Digital Edition of MJBiz - August 2023
