MJBiz - October 2023 - 41

for
Delivery
them with discount codes to share with
their own employees.
Keys to success in marijuana delivery
include being on time, providing good
communication, discounts and loyalty
points, Crandall said.
The Massachusetts experiment
went well enough that MariMed
launched delivery in Delaware, another
market where it operates. Unlike in
Massachusetts, MariMed launched
the Delaware delivery service from
scratch as part of its existing medical
retail model rather than partnering
with or investing in an existing
delivery business. Delaware lawmakers
legalized recreational marijuana earlier
this year.
Crandall said that while MariMed
tries to keep standard operating
procedures (SOPs) between the
delivery services similar-each
dispensary in Delaware also has one
vehicle that delivers within a 25-mile
radius-there are some differences.
For example, Delaware requires only
one employee per delivery vehicle
rather than a driver and second
person, as Massachusetts does.
MariMed doesn't yet have delivery
in Illinois, the third state in which it
operates. Crandall believes MariMed
will eventually offer delivery for Illinois
consumers, and he wants to be ready
when that happens.
Rather than start a Massachusetts delivery service from scratch, MariMed partnered
with Little Dog Delivery. Photo courtesy of MariMed
" We have created a delivery
organization within retail and have
subject matter experts for delivery " who
are tasked with studying regulations,
implementing timelines and gauging
profitability, Crandall said.
" We look at all of those things
and then decide whether or not it
makes sense for delivery in a given
state, " he said. " I think it's going to
be a growing piece of the cannabis
business. "
mjbizdaily.com | October 2023 41

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MJBiz - October 2023

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MJBiz - October 2023 - Cover1
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