MJBiz - March/April 2024 - 11

FIVE QUESTIONS
industry that provides a lot of
diversity from people that are 21
to people that are 70. So, it kind
of depends on where we're at.
And then in the C-suite, I think
it's position-by-position because
you look for different things in a
CEO versus a CFO versus a head
of retail.
But my big word that I've been
focused on the most lately is culture.
Because I think that there's
a factor in cannabis that's got a
little different appeal.
Walking into a store that feels
very, let's say, boring or not
upbeat or alive? I think the customer
experience changes, and I
think it starts with the people, it
starts with the employees. People
need to have the right vibe
or personality. They love being
there and are high energy.
How would your business
potentially change if
marijuana is moved to
Schedule 3?
It would create a lot more access.
I think that you'll see
credit-from a debt perspective
and lending perspective-open
up quite a bit more. You'll see a
lot more available money for the
industry to borrow.
Jason
Vedadi
The biggest difference is our
tax structure changes, so it
becomes a lot more profitable
overnight. And eventually, in
terms of the incremental reform,
if you reschedule a drug, it's
going to open up even more of
these states.
I tell people the cannabis
industry has lost 15 blackjack
hands in a row and still survived.
So, I don't think it's going
anywhere.
This interview was edited for content
and clarity.
Kate Lavin is the
editorial director of
MJBizDaily. Reach
her at kate.lavin@
mjbizdaily.com.

MJBiz - March/April 2024

Table of Contents for the Digital Edition of MJBiz - March/April 2024

MJBiz - March/April 2024 - Cover1
MJBiz - March/April 2024 - Cover2
MJBiz - March/April 2024 - 3
MJBiz - March/April 2024 - 4
MJBiz - March/April 2024 - 5
MJBiz - March/April 2024 - 6
MJBiz - March/April 2024 - 7
MJBiz - March/April 2024 - 8
MJBiz - March/April 2024 - 9
MJBiz - March/April 2024 - 10
MJBiz - March/April 2024 - 11
MJBiz - March/April 2024 - 12
MJBiz - March/April 2024 - 13
MJBiz - March/April 2024 - 14
MJBiz - March/April 2024 - 15
MJBiz - March/April 2024 - 16
MJBiz - March/April 2024 - 17
MJBiz - March/April 2024 - 18
MJBiz - March/April 2024 - 19
MJBiz - March/April 2024 - 20
MJBiz - March/April 2024 - 21
MJBiz - March/April 2024 - 22
MJBiz - March/April 2024 - 23
MJBiz - March/April 2024 - 24
MJBiz - March/April 2024 - 25
MJBiz - March/April 2024 - 26
MJBiz - March/April 2024 - 27
MJBiz - March/April 2024 - 28
MJBiz - March/April 2024 - 29
MJBiz - March/April 2024 - 30
MJBiz - March/April 2024 - 31
MJBiz - March/April 2024 - 32
MJBiz - March/April 2024 - 33
MJBiz - March/April 2024 - 34
MJBiz - March/April 2024 - 35
MJBiz - March/April 2024 - 36
MJBiz - March/April 2024 - 37
MJBiz - March/April 2024 - 38
MJBiz - March/April 2024 - 39
MJBiz - March/April 2024 - 40
MJBiz - March/April 2024 - 41
MJBiz - March/April 2024 - 42
MJBiz - March/April 2024 - 43
MJBiz - March/April 2024 - 44
MJBiz - March/April 2024 - 45
MJBiz - March/April 2024 - 46
MJBiz - March/April 2024 - 47
MJBiz - March/April 2024 - 48
MJBiz - March/April 2024 - 49
MJBiz - March/April 2024 - 50
MJBiz - March/April 2024 - Cover3
MJBiz - March/April 2024 - Cover4
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