MJBIZ - November/December - 36

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Ricardo Baca and members of the Grasslands team visit the CBS News station in Denver with anchors Dave Aguilera, Alan
Gionet and Karen Leigh. Photo: Grasslands: A Journalism-Minded Agency®
Why Cannabis PR Is Your Secret Weapon
A guide to earning media for the cannabis industry
The thing that sets cannabis
brands apart in today's fastevolving
market isn't strains or
potency or even price. It's brand
awareness and brand eminence,
which are most commonly driven
by strategic public relations work.
More specifically, it's having a
powerful and sticky brand narrative
that grabs attention from the
audiences that matter most.
At a time when nearly half of
U.S. states have legalized adultuse
markets and even more have
widely available federally legal
hemp, cannabis brands need a
narrative that goes beyond being
the plug. The industry is more
competitive than ever, whether it's
brands in established markets like
Colorado and California battling
price compression, regulation
and taxation, or entrepreneurs
in emerging markets like Ohio
and Minnesota duking it out for
licenses and brand recognition.
That's why public relations
is no longer a " nice to have " line
When journalists write about your brand,
or when you're featured on a respected
podcast, it instantly elevates your credibility.
item on a cannabis brand's annual
planning sheet. It's a necessity
if brands want to make real
moves onto dispensary shelves,
into consumers' regular rotation
and into B2B partners' trusted
ecosystems.
After all, cannabis brands
face a unique challenge: Not
only is the market competitive,
it's still shadowed by decades of
stigma and misinformation-not
to mention hefty advertising
restrictions. That's why it's
essential to focus on storytelling
directly to targeted audiences.
So what sets your brand apart?
If you can't answer that question in
a clear, compelling way, it's time to
rethink your messaging.

MJBIZ - November/December

Table of Contents for the Digital Edition of MJBIZ - November/December

MJBIZ - November/December - Cover1
MJBIZ - November/December - Cover2
MJBIZ - November/December - 3
MJBIZ - November/December - 4
MJBIZ - November/December - 5
MJBIZ - November/December - 6
MJBIZ - November/December - 7
MJBIZ - November/December - 8
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MJBIZ - November/December - 36
MJBIZ - November/December - 37
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MJBIZ - November/December - Cover3
MJBIZ - November/December - Cover4
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