MJBIZ - November/December - 48

GLASS
eef Brands is tapping into
the growing demand for
cannabis-infused beverages.
The Colorado-based company's
sales from January through August
totaled $18.9 million-up 26% from
$15 million during the same period
last year in markets tracked by
Headset, a Seattle-based cannabis
data analytics fi rm.
Revenue in the cannabis beverage
category grew an impressive 11%
during the year ended June 2024,
according to a recent Headset study.
Keef has more than 70 stockkeeping
units (SKUs), which include
gummies, oils, vape cartridges and
non-carbonated beverages-but
carbonated sodas are the brand's
bread and butter, accounting for
about 80% of the company's overall
sales. Keef has eight fl avors of
sodas and three different sparkling
waters.
" We dabble in other categories,
but we are a beverage company, "
Keef CEO Erik Knutson told
MJBizMagazine.
The beverages retail for $5-$7
per can infused with 10 milligrams
of THC and $12-$15 per can
infused with 100 milligrams of
THC. Knutson told MJBizMagazine
it costs $1.15 to make one can. The
company's margin on carbonated
beverages is between 50% and 60%.
Keef Brands' most popular
beverage is its Xtreme Bubba Kush
By Margaret Jackson
HALF FULL
K
Keef Brands' sales by state
Sales of Keef-branded products from January 2023
through August 2024 in various U.S. markets.
MI
OR
$4.8M
NV
$680K
CO
$11.2M
CA
$4.2M
AZ
$5.3M
MO
$14.3M
OH
$576K
MD
$677K
$2.5M
MA
$194K
Source: Headset
© 2024 MJBiz, a division of Emerald X, LLC
Root Beer Classic Soda with 100
milligrams of THC per 12-ounce
can. Sales of the drink surged this
year, doubling from $144,000 in
January to $352,000 in August in the
markets tracked by Headset.
Dialing in Dosage
Keef products are available in
14 states, Canada and Puerto
Rico. The amount of THC in each
12-ounce can varies depending on
the state regulations of each market.
In Colorado, for example,
regulations limit the amount of THC
48 November-December 2024 | MJBizMagazine
in each can to 10 milligrams, or what
the state considers a single dose. But
in Missouri, Keef sodas are infused
with 25 milligrams of THC per
12-ounce can.
" It's just an evolution, " said Blake
Patterson, Keef's chief revenue
offi cer. " As markets become more
mature, people become more familiar
about their dosing requirements,
wants, needs and expectations.
They learn how to preferably
dose themselves. It's not that it's
a 25-milligram, 50-milligram or
100-milligram beverage. It's like
Keef Brands bubbles to top of tough cannabis beverage sector

MJBIZ - November/December

Table of Contents for the Digital Edition of MJBIZ - November/December

MJBIZ - November/December - Cover1
MJBIZ - November/December - Cover2
MJBIZ - November/December - 3
MJBIZ - November/December - 4
MJBIZ - November/December - 5
MJBIZ - November/December - 6
MJBIZ - November/December - 7
MJBIZ - November/December - 8
MJBIZ - November/December - 9
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MJBIZ - November/December - 11
MJBIZ - November/December - 12
MJBIZ - November/December - 13
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MJBIZ - November/December - 16
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MJBIZ - November/December - 18
MJBIZ - November/December - 19
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MJBIZ - November/December - 24
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MJBIZ - November/December - 26
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MJBIZ - November/December - 28
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MJBIZ - November/December - 73
MJBIZ - November/December - 74
MJBIZ - November/December - Cover3
MJBIZ - November/December - Cover4
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