MJBiz Buyers Guide: Cannabis Packaging 23 - 14

MJBizDaily Buyers Guide Cannabis Packaging
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HOW CANNABIS BRANDS CAN SAVE
MONEY WITH THEIR PACKAGING
Packaging suppliers may try to
earn business by offering lowball
prices in the beginning and
then upping costs later.
" They eventually need to gain
those pennies back, and you'll
find that in small increments
on your subsequent orders, "
said Eric Leslie, chief marketing
officer and co-owner of Denverbased
Cheeba Chews. " Keep
them in check with a competing
bid if you think a price is getting
to an uncomfortable place. "
Vape cartridges are filled
and packaged at Heylo
Cannabis in Seattle.
Photo by Phil Donley
Samip Shah, chief operating
officer at C3 Industries in Ann
Arbor, Michigan, offers another
tip: Before ordering packaging, predict how your staff will fill the packaging. High-design, complex
packaging likely will result in increased labor costs and frustrated operations teams.
" Let's say you have a folding carton, and somebody wants to go to a certain recycled content
that's more expensive, " said Elizabeth Corbett, president of enterprise sales at AE Global, a Miami
packaging solutions company. " And let's say it's 10% more expensive. If I'm able to reduce the size
of the carton by 10%, it's a wash. So there are ways to be sustainable that really are not a huge cost
thing. "
Sustainable packaging is generally seen as being expensive. But that's not always the case,
according to Jeremy Ward, chief operating officer at Green Rush Packaging in Irvine, California. Ward
thinks sustainability is brand specific. " It's whether they have to weigh out what the cost is versus
what the regulation requires versus what their brand is about, " he said. " If that brand is big on being
sustainable and telling a green story, then I think the cost is probably worth it. "
The goal is you have a package that, when you're done with it, you can put it back in the ground
and back into nature. " That is the ideal scenario, " said Nancy Gruskin Warner, founder and CEO of
Assurpack, in Englewood, Colorado. " That is what ultimate sustainability is. Maybe we'll get there
but not in the near future. Because even if people come up with a material and the production
capacities to make these materials to scale them, it just takes time. "
Ryan Tatum, chief commercial officer for Grove Bags in Cleveland, Ohio, said that it's great to see
the cannabis industry starting to give more consideration to the topic of sustainability. " We used
to have a bag for this and bag for that, " he said. " But just ensure if you are going the sustainable
packaging route-which everyone should be doing-that you are getting packaging that follows the
sustainable packaging from manufacturing all the way to finished product. "
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MJBiz Buyers Guide: Cannabis Packaging 23

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