MJBiz Buyers Guide: Cannabis Packaging 23 - 20

MJBizDaily Buyers Guide Cannabis Packaging
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SECOND TIME AROUND: BEST PRACTICES
FOR NAVIGATING A REBRAND
Like any other business, cannabis brands can find themselves in a position where rebranding is
necessary.
As Margaret Jackson pointed out in the November-December 2022 issue of MJBizMagazine, there are
several reasons a cannabis company might want to undergo a company-wide or product-specific
rebrand, including:
* The company is repositioning the brand to better reflect its spirit and identity.
* The brand has become stale and needs a refresh.
* The product has changed in terms of its ingredients, efficacy or characteristics.
* The company is incorporating a new sustainability initiative-either through the product itself
or its packaging, which can significantly alter the look and feel of a brand.
Miss Grass: Old
Miss Grass: New
20
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MJBiz Buyers Guide: Cannabis Packaging 23

Table of Contents for the Digital Edition of MJBiz Buyers Guide: Cannabis Packaging 23

MJBiz Buyers Guide: Cannabis Packaging 23 - 1
MJBiz Buyers Guide: Cannabis Packaging 23 - 2
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MJBiz Buyers Guide: Cannabis Packaging 23 - 31
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