MJBiz Buyers Guide: Cannabis Retail - 10
MJBizDaily Buyers Guide Cannabis Retail
mjbizdaily.com
" Give yourself an opportunity to stay organized, " she said. " A lot of the time we don't build enough
storage space onto the sales floor for all these other pieces that involve running a retail store, like
cleaning supplies, merchandising tools and all of the retail stuff. That stuff needs to be considered
when we're building out a store plan as well. "
It's all part of designing for function rather than form, Marzarella said.
" The best practices come from when we look at all those parts together, so they work harmoniously
and they're not afterthoughts, " Marzarella said. " So where your POS is and where your vault is and
making sure there's an efficient relationship there is just as important as the fixtures and displays
placed on the sales floor. "
REINFORCING YOUR BRAND
Once a retailer understands all the operational elements of the story, the " cherry on top " is
marketing, merchandising and telling the brand story elements, Raymer said.
Little things like color and material choices, signage and merchandising systems-and even how a
dispensary sets up its budtenders to interact with customers-reinforce the brand messaging.
" If fun is part of the brand, we need to create fun and newness in everything: in the way the store is
laid out; in the way that the merchandising shows up; in the way that the budtenders interact with
the product and how the product is positioned to the customer, " Raymer said.
And when it comes time to scale and open new stores, make sure to identify those core brand
elements that can be replicated and stay consistent while designing future locations with new
communities in mind, she added.
Proactive Video Monitoring
Grow in Confidence
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Prevent Theft and Vandalism
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Keep Operations Running Smoothly
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MJBiz Buyers Guide: Cannabis Retail
Table of Contents for the Digital Edition of MJBiz Buyers Guide: Cannabis Retail
MJBiz Buyers Guide: Cannabis Retail - 1
MJBiz Buyers Guide: Cannabis Retail - 2
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