MJBiz Buyers Guide: Cannabis Retail - 15
MJBizDaily Buyers Guide Cannabis Retail
mjbizdaily.com
Budget for retail infrastructure at the beginning of the design process, not as an afterthought at the end.
Photo courtesy of Common Citizen
HOW TO CHOOSE THE RIGHT
INFRASTRUCTURE FOR YOUR DISPENSARY
Look to function, durability, flexibility and reinforcing brand elements when choosing critical
infrastructure pieces-think shelving, countertops and display cabinets-for a cannabis retail outlet.
" It's not just about the color and the way it looks, but it's how is this environment going to create an
experience that is going to support the sell-through of the product? " said Danielle Marzarella, vice
president of SevenPoint Interiors, a Toronto-based cannabis retail design and manufacturing group.
That means considering " how is the product is displayed? What's supporting that product display?
How are we designing the fixtures to best suit the brand? " Marzarella explained.
Start thinking about and budget accordingly for infrastructure at the beginning of the design
process, not as an afterthought at the end, Marzarella and other cannabis dispensary design
consultants and display case manufacturers told MJBizDaily.
" Aside from building your walls and installing your lights, your store is your fixtures and your
signage, " said Megan Stone, owner and founder of Arizona-based High Road Design Studio. " Make
sure your budget around those items is realistic and treat these things with the importance that
they hold. "
15
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MJBiz Buyers Guide: Cannabis Retail
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MJBiz Buyers Guide: Cannabis Retail - 1
MJBiz Buyers Guide: Cannabis Retail - 2
MJBiz Buyers Guide: Cannabis Retail - 3
MJBiz Buyers Guide: Cannabis Retail - 4
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